Asus launches super quiet RTX 4080 Noctua OC Edition for $1,650

Shawn Knight

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In brief: Asus has once again teamed up with the cooling specialists over at Noctua on a new graphics card project. The GeForce RTX 4080 Noctua OC Edition features a pair of Noctua NF-A12x25 fans that move air over a huge heatsink. Each 120mm PWM fan features an impeller made using Noctua's Sterrox liquid-crystal polymer (LCP) for a low thermal expansion coefficient, which allows the fan blades to sit just 0.5mm away from the frame.

The fans additionally utilize a metal-reinforced motor hub and axis for further precision. According to the duo, the new card produces less noise than any air-cooled graphics card in its class.

Noctua's fans blow air across a massive heatsink packing eight heatpipes, which combine for a real-estate consuming design. Asus' new card measures 310 mm x 144.8 mm x 87.5 mm (12.2 inches x 5.7 inches x 3.45 inches) and occupies 4.3 slots of space.

The card packs 9,728 CUDA cores and 16GB of GDDR6X memory. In OC mode, it runs at a clock speed of 2,625MHz. A single 16-pin power connector sits atop the card, and Asus recommends pairing it with at least a 750W power supply.

The cooling solution is what'll make this card attractive to a subset of buyers. According to Asus, the card generates just 27 dB under full load, and the integrated fan controller will shut down the fans fully when the GPU temp falls below 50C. There's even an onboard switch to select between two cooling profiles: Q mode activates a gentler fan curve to reduce noise while P mode is said to prioritize lower temperatures.

Asus and Noctua previously collaborated on an RTX 3070 card that was offered in both standard and overclocked versions.

The Asus GeForce RTX 4080 Noctua OC Edition is priced at $1,649.99 over on Asus' website but is listed as out of stock. The card will also be available at select retailers including Amazon, Newegg and Canada Computers but hasn't been added to inventory as of this writing.

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This is a very silly card. You can kinda see what they were going for: they're thinking "Our cooling solution gives you performance equal to those of liquid coolers except on air and so much more quiet and easier to install" and while that's true to an extent, this would have worked quite a bit better 6 or 7 years ago when we had Pascal prices and more people could afford the more premium products including this thing as well as liquid cooling solutions for GPUs

But now in 2023 prices? There's very few people willing to pay 4090 money so they might as well get a 4090 that actually commands a decent performance increase over a silly, poop brown cooler that yes is just about the most quiet option available but it's the only thing it has going for it vs a just faster GPU.

Like if I wanted to be generous and find a use case, I can maybe see it as useful for a semi-pro on a budget that needs an actual workstation PC or in short, kind of guy that would go to pudet systems for a Cad/Video Editing or ML based rig. Now in that context then this would be ideal because they want the super quiet noise base and might be on 'good enough' level of performance while saving a bunch of cash with a gaming based card. Sure you loose out ECC and double precision but that's not something that it's necessarily always needed for all workstations.

So maybe that's the lesson they need to learn: bring the benefits of this cooler to something like the A4000 (Or whatever their Ada equivalent is I haven't looked at those in a while) so you don't buy those GPUs to stick them on a 2U rack mount far away from you and can actually put it on a more conventional, personal workstation you can you know, use in the room because you don't need to deal with a blower cooler.
 
And the "Fools will pay anything for an NVidia GPU and we're going to make a killing" trend toward insanity continues. :rolleyes:

Not that I would buy it, but I would have preferred Scythe Fans. ;)
 
I know this is off-topic, but wtf is a "colorway" anyways ?????

Sounds utterly dippity-doo-doo stupid to me, as the word "color" is & always has been completely sufficient, until recently that is...

On topic though, $1650....seriously, when alot of folks can't afford to pay their electric bills, which BTW, would be required to use this or any other electronic gizmo, yes ?
 
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