Cablevision to roll out interactive TV ads

By Matthew
Sep 16, 2009
  1. Cablevision is planning to introduce interactive advertisements to its cable television broadcast. Select channels and commercials will host a banner that customers can click on (with their remote) while the ad plays. To start, the company is teaming up with at least half a dozen consumer brand advertisers and the interactive ads will appear on about 25 cable networks.

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