Facebook is considering taking on YouTube with user-created content and ad revenue sharing

By Polycount ยท 5 replies
Feb 5, 2018
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  1. Facebook may not be the first platform that comes to mind when you think of some of the top threats to YouTube's business model but according to CNBC, that might change soon.

    The social media giant is reportedly considering expanding their TV-like "Watch" service to become a real rival to YouTube. To accomplish this monumental task, sources say Facebook will open up Watch to users who want to create their own shows.

    In doing so, Facebook could avoid the high costs currently associated with buying rights to a given creator's show, instead opting for an ad-supported, tiered revenue-sharing model akin to what YouTube already offers its creators. This could be an enticing prospect for content producers whose YouTube ad revenue was cut significantly during 2017.

    One of CNBC's sources said the social media platform's long-term strategy lies in the creation of a completely ad-supported, self-sufficient video platform run primarily by user-made content which Facebook will largely not have to pay for - not up front, at any rate.

    All of that said, it's worth noting that these discussions are still in their early stages and are far from set in stone. However, the fact that Facebook is displaying an interest in a true YouTube-like system at all suggests Google may need to step up their game sooner rather than later if they want to maintain their grip on the market.

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  2. Rippleman

    Rippleman TS Evangelist Posts: 870   +393

    There really needs to be a YouTube competitor, I hope this comes around for the sake of competition. While youtube is indeed awesome, with two serious players in the game, services can only improve more.
     
  3. QuantumPhysics

    QuantumPhysics TS Addict Posts: 198   +118

    That means that anything you've shared on Facebook up till now has been FOR FREE.

    You may have gotten LIKES - but you've gotten no CASH.
     
  4. Joe Blow

    Joe Blow TS Addict Posts: 216   +74

    It's like the Army competing with the Marines. Both Facebook and YouTube have the same CIA bosses.
     
  5. commanderasus

    commanderasus TS Addict Posts: 215   +82

  6. Bubbajim

    Bubbajim TS Guru Posts: 335   +282

    Lol. And the Earth is flat and vaccines are the devil. AmIRite?
     

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