YouTube Premium just got more expensive again: now $16 a month, or $27 for families

I'm having adguard on my devices and network, but to actually get rid of ads I do pay family premium, yt ads are integrated to the steam and adguard didn't block them anymore. No ads for my kids at all, and we do not have any tv. Styl, this hike is crazy and we do need a competition here very badly.
Don't be shackled by YouTube....just subscribe for a month when you really need it, such a home birthday celebration...that's what I do.
 
Wow, all this outrage over a $2 price increase?

It's called inflation. Costs go up for everyone...labor, infrastructure, electricity, servers, licensing, and just about everything else. People act like companies can absorb every cost increase forever while still providing the same service.

You don't have to like the price hike, but acting shocked by a $2 increase in 2026 seems a little disconnected from reality. That's the world we've been living in for years now. Don't like it? Don't use it. Simple
 
Wow, all this outrage over a $2 price increase?

It's called inflation. Costs go up for everyone...labor, infrastructure, electricity, servers, licensing, and just about everything else. People act like companies can absorb every cost increase forever while still providing the same service.

You don't have to like the price hike, but acting shocked by a $2 increase in 2026 seems a little disconnected from reality. That's the world we've been living in for years now. Don't like it? Don't use it. Simple
Or you could be blatantly oblivious to getting fleeced by them, just saying because:

YouTube generated $31.51 billion in ad revenue in 2024 and over $35 billion in 2025

There is zero reason for them to raise the price on premium other than trying to keep a continued growth in YoY for the shareholders.
 
I'm having adguard on my devices and network, but to actually get rid of ads I do pay family premium, yt ads are integrated to the steam and adguard didn't block them anymore. No ads for my kids at all, and we do not have any tv. Styl, this hike is crazy and we do need a competition here very badly.
Unlock origin continues to be free of charge and easily blocks all YouTube garbage. The ads are no more integrated into the YouTube steam then they have been for the last decade. Don't pay for adguard junk.

On mobile, use brave. On desktop, anything but chrome.
 
With all of these "subscriptions" going up and up and up, maybe it's time to RECONNECT the cord? ;)
Eventually, someone could come up with a genius way to advertise a slightly modified TV as a shockingly good alternative for having the need to pay 10 subscription services to watch good content.
And by the time this happens, subscription services will be so expensive that it might actually work.
 
It’s ridiculous the number of people who whine about this stuff. First-world problems and such; ffs.

YouTube is not a market monopoly and there are plenty of other entertainment sources to patron. For-profit businesses price their products and services based on their expenditures in conjunction with what the market will accommodate—as they should.

Sure, nobody likes when the services they want get more expensive. But if you’re actually whine-posting about this, gtfu—nobody is being cheated by any legitimate measure by this.

YT isn’t a utility or other necessary-for-living service. And outrage over competitive corporate profitability isn’t just misplaced, it’s a juvenile tantrum that’s missed the basic, how-things-function memo.
 
Or you could be blatantly oblivious to getting fleeced by them, just saying because:

YouTube generated $31.51 billion in ad revenue in 2024 and over $35 billion in 2025

There is zero reason for them to raise the price on premium other than trying to keep a continued growth in YoY for the shareholders.
Thats called "Business"
 
Unlock origin continues to be free of charge and easily blocks all YouTube garbage. The ads are no more integrated into the YouTube steam then they have been for the last decade. Don't pay for adguard junk.

On mobile, use brave. On desktop, anything but chrome.
Adguard dns is free, and easy to set on your phone. I have as well local adguard dns, so any traffic in my network filters out ads, no matter which device or os. Still, mobile yt app have it's own dns rules, so you can't cut ads out there.
 
Wow, all this outrage over a $2 price increase?

It's called inflation. Costs go up for everyone...labor, infrastructure, electricity, servers, licensing, and just about everything else. People act like companies can absorb every cost increase forever while still providing the same service.

You don't have to like the price hike, but acting shocked by a $2 increase in 2026 seems a little disconnected from reality. That's the world we've been living in for years now. Don't like it? Don't use it. Simple
No wonder the corporate world is richer than ever, when apologists say such thing.
 
It's a huge subscription. I moved to duckduck browser on pc, or edge with ad block. I think youtube should have a cheap ad free version. £200+ a year is a bit out there.
 
uBlock Origin on Windows works well, for Android you have apps such as NewPipe, Revanced YouTube and a bunch of forks of these, for iOS you have apps such as ProTube and Video Lite. You can also sideload on iOS but it's not as easy as on Android.
 
I would not even consider buying it before price hike.

PC is not the problem, adblockers work just fine.

For TVs and mobile, DNS blocking might work. Or use Brave (and hope they don't follow thru with the 60 dollar price...)
 
That is fine for PCs.
And for mobile with Firefox and ublock that can surf on youtube with ease.

At home, people need to start to undestand that a monitor, like a TV, can work very well without any kind of internet connection by simply connecting it to an external and more configurable device, like a PC.
 
Wow, all this outrage over a $2 price increase?

It's called inflation. Costs go up for everyone...labor, infrastructure, electricity, servers, licensing, and just about everything else. People act like companies can absorb every cost increase forever while still providing the same service.

You don't have to like the price hike, but acting shocked by a $2 increase in 2026 seems a little disconnected from reality. That's the world we've been living in for years now. Don't like it? Don't use it. Simple

The only simple thing is that salaries don't go up with inflation, it's normal for people getting shocked with every low amount increase in what they buy, because they can buy less.

Inflation is a multi-party phenomenon, if one of the mayor part, the consumers, are left behind because they doesn't "inflate" as much the sellers, well, we have a problem.
 
The only simple thing is that salaries don't go up with inflation
During 11 of the first 12 quarters in the Biden Administration, salaries indeed rose slower than inflation. But that's no longer true. In 2025, for instance, average salaries rose nearly 1% faster than inflation. In economics, this is the difference between nominal and real (inflation-adjusted) wages.
 
The only simple thing is that salaries don't go up with inflation, it's normal for people getting shocked with every low amount increase in what they buy, because they can buy less.

Inflation is a multi-party phenomenon, if one of the mayor part, the consumers, are left behind because they doesn't "inflate" as much the sellers, well, we have a problem.
You're describing why people are frustrated with inflation, not why a $2 increase is shocking.

I completely agree that wages haven't kept pace with the cost of living for many people. But if labor, power, infrastructure, and operating costs keep rising, companies are eventually going to pass some of that on to customers. That is part of business.

The fact that consumers are getting squeezed is a problem, 100%. The fact that Google raised a subscription by $2 is a symptom of that problem, not the cause of it.
 
Also for phones, where you can use Firefox extensions plus the AdGuard DNS.
Only TVs require a more involved solution, like plugging a laptop into it instead of using the built-in app.
Mullvad VPN is only 5 pounds a month and all you need to do is set it to Albania.
 
During 11 of the first 12 quarters in the Biden Administration, salaries indeed rose slower than inflation. But that's no longer true. In 2025, for instance, average salaries rose nearly 1% faster than inflation. In economics, this is the difference between nominal and real (inflation-adjusted) wages.
I'm not referring to US only, I'm from EU, in my country from 2020 all salaries has lost 8% value due to inflation. And wages are already "broken" from late 90'.

Goods and services that has globally risen in prices have a regional impact that is much more relevant for certain areas.
 
You're describing why people are frustrated with inflation, not why a $2 increase is shocking.

I completely agree that wages haven't kept pace with the cost of living for many people. But if labor, power, infrastructure, and operating costs keep rising, companies are eventually going to pass some of that on to customers. That is part of business.

The fact that consumers are getting squeezed is a problem, 100%. The fact that Google raised a subscription by $2 is a symptom of that problem, not the cause of it.

People already suffer inflation on the same kind of "operating costs" that companies face during inflation periods.
Energy costs more (cooling with AC costs skyrocketed in europe), fuel cost a lot more and countries do debts to keep prices down, gas for house heating and cooking costs more, wood and pellet costs more, simple food costs more. When you see the 2€ increase in somekind of services you don't see only that 2€ more, you see the 2€ more in every other "department" of your everyday life, but you can't "rise your wage" to cover those cost.

The shocking things are those frozen wages in many part on the world.
 
People already suffer inflation on the same kind of "operating costs" that companies face during inflation periods.
Energy costs more (cooling with AC costs skyrocketed in europe), fuel cost a lot more and countries do debts to keep prices down, gas for house heating and cooking costs more, wood and pellet costs more, simple food costs more. When you see the 2€ increase in somekind of services you don't see only that 2€ more, you see the 2€ more in every other "department" of your everyday life, but you can't "rise your wage" to cover those cost.

The shocking things are those frozen wages in many part on the world.
We're not disagreeing on the root problem.

Frozen wages are a much bigger issue than a $2 increase from Google. If wages had kept pace with inflation, most people wouldn't even notice a $2 increase in a subscription service.

My point was never that people should be happy about paying more. My point is that some of the outrage is being directed at the symptom instead of the cause. Google raising prices by $2 didn't create the inflation problem. The fact that many workers haven't seen their income keep up with inflation is the real issue.

If rent is up, food is up, fuel is up, utilities are up, and then Google adds another $2, I understand why people are frustrated. But that frustration should be aimed at the broader economic situation that has eroded purchasing power, not treated as if Google is uniquely responsible for it.

And here's the other part people seem to ignore...if a service is becoming too expensive or no longer provides enough value, cancel it. Companies raise prices because enough people continue paying them. Consumers have far more power than they sometimes realize.

If everyone who was genuinely upset about these subscription increases started cancelling services and looking for alternatives, companies would have to rethink their pricing strategies pretty quickly. Instead, many people complain about the increase, keep paying it, and then act surprised when prices continue to rise the next year.

In other words, the shocking part isn't Google raised their subscription. The shocking part is that after years of inflation, many people's wages still haven't caught up, yet they keep paying for them.

There is a broader picture here, getting people to recognize it is the issue.
 
Wow, all this outrage over a $2 price increase?

It's called inflation. Costs go up for everyone...labor, infrastructure, electricity, servers, licensing, and just about everything else. People act like companies can absorb every cost increase forever while still providing the same service.

You don't have to like the price hike, but acting shocked by a $2 increase in 2026 seems a little disconnected from reality. That's the world we've been living in for years now. Don't like it? Don't use it. Simple
so nothing to do with corporate greed?
 
so nothing to do with corporate greed?
If Google raises prices and millions of people continue paying, that's not just "corporate greed"....that's consumers deciding the service is still worth the price. If enough people disagreed, they'd cancel and Google would have a problem.

So no, it isn't greed, it's called "business", that why they exist, to make as much as they can for their shareholders. They sell a service, and consumers decide if it is worth it, and obviously from history, it is.

And...if you had investments in it, you would welcome it.

Try and look at the whole picture.
 
If Google raises prices and millions of people continue paying, that's not just "corporate greed"....that's consumers deciding the service is still worth the price. If enough people disagreed, they'd cancel and Google would have a problem.

So no, it isn't greed, it's called "business", that why they exist, to make as much as they can for their shareholders. They sell a service, and consumers decide if it is worth it, and obviously from history, it is.

And...if you had investments in it, you would welcome it.

Try and look at the whole picture.
I can see you've never sailed the high seas or looked for alternatives to the google hegemony. well if you wanna keep supporting corporate greed I say fill your boots.
 
When have you last sold a house, a car, or anything else for less than the market would bear? thInk it was the last time I made a gross profit of $240.3 billion.
hmmm, when was the last time I sold a house, a car or anything for less than market value? I remember now, it was when I made a gross profit of $240.3 billion in 2025.
 
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