People already suffer inflation on the same kind of "operating costs" that companies face during inflation periods.
Energy costs more (cooling with AC costs skyrocketed in europe), fuel cost a lot more and countries do debts to keep prices down, gas for house heating and cooking costs more, wood and pellet costs more, simple food costs more. When you see the 2€ increase in somekind of services you don't see only that 2€ more, you see the 2€ more in every other "department" of your everyday life, but you can't "rise your wage" to cover those cost.
The shocking things are those frozen wages in many part on the world.
We're not disagreeing on the root problem.
Frozen wages are a much bigger issue than a $2 increase from Google. If wages had kept pace with inflation, most people wouldn't even notice a $2 increase in a subscription service.
My point was never that people should be happy about paying more. My point is that some of the outrage is being directed at the symptom instead of the cause. Google raising prices by $2 didn't create the inflation problem. The fact that many workers haven't seen their income keep up with inflation is the real issue.
If rent is up, food is up, fuel is up, utilities are up, and then Google adds another $2, I understand why people are frustrated. But that frustration should be aimed at the broader economic situation that has eroded purchasing power, not treated as if Google is uniquely responsible for it.
And here's the other part people seem to ignore...if a service is becoming too expensive or no longer provides enough value, cancel it. Companies raise prices because enough people continue paying them. Consumers have far more power than they sometimes realize.
If everyone who was genuinely upset about these subscription increases started cancelling services and looking for alternatives, companies would have to rethink their pricing strategies pretty quickly. Instead, many people complain about the increase, keep paying it, and then act surprised when prices continue to rise the next year.
In other words, the shocking part isn't Google raised their subscription. The shocking part is that after years of inflation, many people's wages still haven't caught up, yet they keep paying for them.
There is a broader picture here, getting people to recognize it is the issue.