Galaxy S20 sales 50% lower than S10, but it's not all Samsung's fault

midian182

TechSpot Editor
Staff member

According to the South Korea Herald, sales of the Galaxy S20 phones were down 50 percent compared to their predecessors a year earlier. While the latest devices sold around 70,800 units in Korea on Thursday, the Galaxy S10 line, which launched in March 2019, sold 140,000 units during their first 24 hours. The Galaxy Note 10 phones did even better, moving 220,000 units when they launched in August.

But while reviews for the Galaxy S20 Ultra 5G have been mixed, partly over its $1,400 starting price, the slow sales are mostly due to the coronavirus. South Korea has the highest number of confirmed cases outside of China—over 2,000–which means fewer people are visiting retail stores because of infection fears. Samsung has also canceled some Galaxy S20 promotional events, so the phones haven’t been advertised as aggressively as usual.

Another problem is the lack of discounts and lower than expected subsidies available in South Korea. Even the standard Galaxy S20 starts at $1,000, with $1,200 for the S20+ and $1,400 for the Ultra, which means many consumers are looking for some good deals before buying one.

While Samsung will be disappointed with the figures, virtually every company is experiencing economic fallout from the coronavirus. Sales should improve once the outbreak gets under control—whenever that may be.

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Theinsanegamer

TS Evangelist
Red Lung is definetly impacting the korean economy, but the impact of high prices for small advancements cannot be understated either.

Then again, samsung is to korea as apple is to america, so maybe it really is all due to WuFlu.
 

Adi6293

TS Guru
Well I hope the sales are down even more in the rest of the world, $1400 for a phone its F**** joke. You can get a really good PC for that or car or go on a holiday Jesus where is this all going? I got my XZ Premium just under 3 years ago and that was top of the line phone that cost £600, the prices have almost doubled in only 3 years for the top range phones!!
 

Nobina

RTX 2080 Ti and iPhone XS MAX 512GB
If you have something like an S8 you don't need to upgrade. You can probably buy S8 and S9 for the price of one S20. People are realising this and they're not spending even more money on a phone. The Chinese are doing a much better job than Samsung in pretty much every department and they don't overprice their phones like mad.
 
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Shaitan

TS Enthusiast
Lol at that price, no headphone jack included? For that ridiculous amount of money, it should be seconded by a pair of professional-grade headphones.
Definitely not touching Samesung again following the:
- 3.5 mm headphone jack mockery
- non-user replaceable battery
- laughable support for smartphones.
Not buying Samsung EVER again!
 
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Top S

TS Rookie
Lol at that price, no headphone jack included? For that ridiculous amount of money, it should be seconded by a pair of professional-grade headphones.
Definitely not touching Samesung again following the:
- 3.5 mm headphone jack mockery
- non-user replaceable battery
- laughable support for smartphones.
Not buying Samsung EVER again!
Which phone with replaceable battery and 3.5mm jack are you buying then?
 
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poohbear

TS Evangelist
Well I hope the sales are down even more in the rest of the world, $1400 for a phone its F**** joke. You can get a really good PC for that or car or go on a holiday Jesus where is this all going? I got my XZ Premium just under 3 years ago and that was top of the line phone that cost £600, the prices have almost doubled in only 3 years for the top range phones!!
The newest phones aren't meant for the average joe. The average joe buys LAST years model or the model from 2 years ago for 40-60% less (I.e. your phone). A Galaxy s8 (2 years old) is more than enough for the average joe. Indeed, my parents have an s5 & s6 and they're doing fine.
 
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Shaitan

TS Enthusiast
Which phone with replaceable battery and 3.5mm jack are you buying then?
LG or Sony.
Definitely nothing from Samsung. A close friend went to Apple camp. Not following him, but if Apple ever reverted the "no headphone jack" decision, I'm all in.
 

Top S

TS Rookie
LG or Sony.
Definitely nothing from Samsung. A close friend went to Apple camp. Not following him, but if Apple ever reverted the "no headphone jack" decision, I'm all in.
I can certainly see why headphone jack can be useful, but can't imagine that being the deal-breaker (or maker). Is it audio quality concern?
 

Shaitan

TS Enthusiast
I can certainly see why headphone jack can be useful, but can't imagine that being the deal-breaker (or maker). Is it audio quality concern?
- Audio quality first, yes
- the hassle of Bluetooth and the price also
- most importantly, the whole "We're better than Apple" commercials after which they've done EXACTLY the same thing: non-replaceable user battery, headphone jack, repairability score and so on.
Never again Samsung, never again.