Hyundai confirms early talks with Apple to develop an electric car

Shawn Knight

Posts: 13,423   +132
Staff member
Editor's take: South Korean automaker Hyundai Motor Company has confirmed that it is in talks with Apple with regards to building an electric vehicle. At this point, it’s anyone’s guess as to whether or not something will materialize in the 2020s but given the recent success of Tesla, Apple could very well feel this is an opportunity too large to pass up.

“We understand that Apple is in discussion with a variety of global automakers, including Hyundai Motor,” a Hyundai spokesperson recently told CNBC. The representative added that the discussions are in an early stage and thus, nothing has been decided yet.

Share value in Hyundai popped more than 30 percent on the news.

The automaker later released an updated statement that reads as follows: “We’ve been receiving requests of potential cooperation from diverse companies regarding development of autonomous driving EVs, but no decisions have been made as discussions are in early stage.”

The path to putting an Apple-branded vehicle on the road has been long and winding, and was one of the hottest topics in tech circles in the mid-2010s.

From our vantage point, however, the project seemed riddled with uncertainty and a lack of direction. Was it going to be an actual car, or just self-driving software, or something else entirely? Did Apple want to partner with an established automaker or perhaps acquire one outright? All of these and more were possibilities at one point according to the rumor mill.

Chatter of an Apple car died down in the latter half of the decade, only picking back up late last year.

Image credit Roman Vyshnikov, Hadrian

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Posts: 3,555   +4,324
Not everything Apple touches turns to gold and this is almost guaranteed to be one of those rare failures. The world isn't remotely ready for an all-electric future, nor is it willing to pay $100,000 for a small passenger car with limited range and an inability to recharge in over 95% of the US.


Posts: 1,762   +295
Don't discount the possibility that Apple can deliver in the automobile sector. The iPad is a fantastic bargain. They have the staff and resources to help push things forward more quickly. I'm intending to move straight from an ancient diesel to electric but then in the UK we don't have huge distances to cover.

In the UK the drives of houses and curbs are cluttered with 4x4's making me think motoring is far too cheap here. The US is much more affluent so I'd expect similar. Would it work to have electric for most journeys and something more suited to long commutes? I know - only two cars how will we cope? The speed of development is such that petrol and hybrids will soon be obsolete. The tipping point is very close.