Yeah, this is squarely aimed at the laptop market. If Nvidia is preemptively looking for a cushion in a post-AI bubble burst world, this looks like it could be a big part of it. Per The Register:
"In addition to a roughly 4 percent share of Chipzilla, Nvidia's partnership with Intel gives it tighter cooperation on co-designing hardware, and greater access to Intel's customer base.
"The return on that investment is going to be fantastic, both, of course, in our own business, but also in our equity share of Intel," Huang said, estimating the addressable market for datacenter CPUs at about $25 billion, and the laptop market at 150 million units a year.
The latter appears to be what Nvidia is really paying for. By integrating its GPUs directly into Intel's processors at the chiplet level, Nvidia gains access to a market that was previously inaccessible to it. Nvidia is certainly no stranger to the PC arena, but as Huang pointed out, its offerings have largely been constrained to high-end gaming systems.
"There's an entire segment of the market where the CPU and the GPU are integrated. It's integrated for form factor reasons, maybe it's for cost reasons, maybe it's for battery life reasons, all kinds of different reasons. And that segment has been largely unaddressed by Nvidia today," Huang said. "That segment of the market is really quite rich, and it's really quite large, and it's underserved today."
Nvidia has been moving in this direction for a little while now. Some versions of the tiny GB10 Superchip built in collaboration with MediaTek are also expected to see wider availability at some point. So, it's not just Intel CPUs getting the Nvidia graphics treatment.
But the deal could mean bad news for Intel's in-house graphics division. Intel has been trying to expand its influence over the PC graphics market with its Arc GPUs for several years now with limited success."