Intel launches website showing why PCs are better than M1 MacBooks

midian182

Posts: 6,782   +61
Staff member
What just happened? Not content with launching an ad offensive against M1 MacBooks, Intel has created a website dedicated to extolling the virtues of PC ownership while highlighting the shortcomings of Apple's latest laptops.

Intel's site is part of its Go PC campaign that began in February with a series of ads that boasted only PCs could "power a rocket launch and launch Rocket League." It recently expanded to commercials in which actor Justin Long, the "I'm a Mac" guy seen in Apple's "Get a Mac" campaign from the 2000s, mocks M1-powered Macs.

Intel's new website once again cites the PC's numerous form factors, touchscreen capabilities, multi-screen support, and hundreds of games/apps as reasons to opt for the platform, while criticizing the Macs' Touch Bar, limited device support, and few games.

Apple's Arm-based M1 Macs have been praised by critics and consumers alike for their performance and battery life. But Intel, as you would expect, claims its 11th-gen Tiger Lake processors offer "users more."

"In the real-world, a PC with an 11th Gen Intel® Core™ mobile processor offers users more and we've got real research and test results that prove it. Many Apple M1 claims don't translate to real-world usage and appear questionable. When compared to a PC with the 11th Gen Intel® Core™ mobile processor, the M1 MacBook features just don't stack up," writes Intel.

Chipzilla notes Tiger Lake's advantages when using apps such as Topaz Gigapixel AI, Adobe Premiere Pro, and Adobe Lightroom, though only Lightroom is available natively on the Apple M1. The company also claims an Acer Swift 5 with a Core i7 lasts as long as an M1 MacBook Air. The test involved both machines running Netflix with multiple browser tabs open and the brightness set at 250 nits, though the PC was using Chrome while the Mac ran Safari.

Intel also claims that PCs offer up to 41 percent faster web productivity than M1 Macs, using examples such as online photo enhancements, creating sales graphs, and exporting PDFs.

Intel's campaign is a clear response to the positive reactions the M1 MacBooks have enjoyed. Cupertino is expected to release more products featuring its own silicon this year, so expect this campaign to continue.

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Perhaps if Intel spent as much time and resources in R&D and fixing a broken company structure they wouldn't feel the need to resort to slamming the competition. Their points are all really low hanging fruit, too. I do wonder how this whole campaign lands with the regular folks out there because from my perspective it reeks of fear and desperation. But maybe that's just me?
 

texasrattler

Posts: 1,152   +541
As a company that's been stuck on the same die size for how many refreshes now, while continually losing ground at a huge rate to AMD, I don't think they're exactly in the position to be talking sh*t.
The so called same die as you call it, also has stood the time against AMDs best. While not always winning, it has stood up against AMDs procs year after year.
Intel will change in the next year or 2 but why would a company just change overnight when they are competing with AMD. Intels tech will come along in time.They still beat AMDs best at times. AMD has good processors without a doubt but they havent won anything when you still struggle against a companies aging architect.
 

envirovore

Posts: 187   +450
TechSpot Elite
The so called same die as you call it, also has stood the time against AMDs best. While not always winning, it has stood up against AMDs procs year after year.
Intel will change in the next year or 2 but why would a company just change overnight when they are competing with AMD. Intels tech will come along in time.They still beat AMDs best at times. AMD has good processors without a doubt but they havent won anything when you still struggle against a companies aging architect.


True, and fair enough.
Mostly just snarking that smack talking after even a small beating seems a bit childish.
 

ikesmasher

Posts: 3,108   +1,500
Ive had a macbook air m1 for a few months and it makes my intel thinkpad (T480) for work feel 2 decades old.
No noticeable heat, no fans, like 5x the battery life, does everything for casual usage twice as fast if not more.
Color me unsympathetic.
 

ypsylon

Posts: 349   +270
Intel must be importing salt from outside Solar System. ROFL

In one word: Desperation.

AMD and Apple hammer Intel at every front. Especially getting pummeled in server segment has huge implications. With first EPYC everybody was - wooo very nice but I won't jump yet, with second gen EPYC - I want some of that, 3rd gen unveiled recently - most of manufacturing capacity is already sold out considering backward compatibility to gen 1.

Of course Intel will be back with something, but at the moment all they have are super salty, clueless ads and inferior products you can't buy anyway.

Ah and as a side note Justin Long still uses Apple. He just got that job, that's it. If Intel is that daft, why not part stupid with their money.
 

3volv3d

Posts: 325   +144
Even if I decided to get a PC I wouldn't go with Intel.

See I will always be very much "ugh Apple sucks". From their phones to computers, I just don't want to touch them with a 12 ft barge pole.
But saying that I do think that while Apples chips and what not are usually a tad behind the flagship of others, they usually max out their chips, so that their phones for example surpass those of Samsung or Google, which may have newer hardware.
But Apple is the "laptop" owners best mate.
If you buy a PC, no scratch that, if you truly buy a PC, you build a PC, if you buy prebuilt, ya still a mug.
If you build a PC, you know what ya getting, you can tweak it, make it your own, its your baby, you know about PC's, as long as you can install the O/S and it doesnt BSOD.
If you know nothing about the tech side, you buy a laptop, all preconfigured.
You buy Android, not because it is Google, cause lets face it FK google they suck as much as Apple. But you can install custom roms tweak and its as close to tech nerd PC phone fun.
If you want everything configured that apparently works (for 2 years cause they design it to fail so you buy the next model) then you buy Apple. Lovely photos, sends msgs, makes calls, no nonsense, locked to Apple and its lame overly priced side dishes.

And personally, I think Apple is just like Nike. A brand name, for the most overly expensive, overly hyped meh, but hey you spend your cash how you want right? Just weird that trash is that expensive when you stick that logo on it :D
 

Lew Zealand

Posts: 1,812   +1,967
TechSpot Elite
The so called same die as you call it, also has stood the time against AMDs best. While not always winning, it has stood up against AMDs procs year after year.
Intel will change in the next year or 2 but why would a company just change overnight when they are competing with AMD. Intels tech will come along in time.They still beat AMDs best at times. AMD has good processors without a doubt but they havent won anything when you still struggle against a companies aging architect.

That's a lot of waffling. AMD has clear performance advantages in almost all usage scenarios, they're only close in gaming and even there AMD is overall faster, though not meaningfully so. Buying a CPU at MSRP? Yeah, that a clear Intel advantage right now as demand for those is lower.

The issue here is the trend. Intel has allowed AMD to come from so far behind that nobody thought they could ever compete again. It's not about how statically close they are now, it's about the trajectory. Intel's is not flat, it is barely upward, but AMD's performance improvements year on year is very highly upward with no indication that trend will stop.

Conversely, Intel's been saying they will improve but year after year we don't see those results. Even Rocket Lake, which I expected to see the traditional ~5% gaming improvement (the only thing Intel's been improving) seems to be a step backwards. That's a big oops considering that was the only metric where Intel was notably competitive. Now they're left with price. How many people thought 4 years ago that Intel would be left being the value option? *That* is mind blowing.

The only thing that has allowed Intel to stay competitive with AMD (at least in gaming) is the one nut that AMD doesn't seem able to crack: adding a lot of power consumption to their processors to eke out a little more clock speed. To some this may seem like a dig at Intel, but it's not. This is the sole thing that's kept Intel somewhat competitive, that their CPUs can scale past 5GHz with apparent ease and stability with enough voltage and therefore power expenditure. In gaming, this isn't really an issue as you're rarely taxing all cores, plus your GPU is also using quite a bit of power.

But AMD doesn't seem able to do that. Those voltages and power usage don't seem to make as much of a GHz difference as in Intel chips. I wonder when Intel finally gets to 7nm or 5nm if those clock speed/high power advantages will continue to be Intel's.
 

Bullwinkle M

Posts: 481   +389
They make NUCs but that form factor is a very narrow slice of the PC pie.
A NUC is not a PC

PC stands for "PERSONAL" computer

Intel has not made a PERSONAL computer for more than 10 years now

The last decent PC was Sandy Bridge, and being a PERSONAL computer means that I control what can be done on it (not Microsoft or Intel)
 

Nobina

Posts: 3,048   +2,842
See I will always be very much "ugh Apple sucks". From their phones to computers, I just don't want to touch them with a 12 ft barge pole.
But saying that I do think that while Apples chips and what not are usually a tad behind the flagship of others, they usually max out their chips, so that their phones for example surpass those of Samsung or Google, which may have newer hardware.
But Apple is the "laptop" owners best mate.
If you buy a PC, no scratch that, if you truly buy a PC, you build a PC, if you buy prebuilt, ya still a mug.
If you build a PC, you know what ya getting, you can tweak it, make it your own, its your baby, you know about PC's, as long as you can install the O/S and it doesnt BSOD.
If you know nothing about the tech side, you buy a laptop, all preconfigured.
You buy Android, not because it is Google, cause lets face it FK google they suck as much as Apple. But you can install custom roms tweak and its as close to tech nerd PC phone fun.
If you want everything configured that apparently works (for 2 years cause they design it to fail so you buy the next model) then you buy Apple. Lovely photos, sends msgs, makes calls, no nonsense, locked to Apple and its lame overly priced side dishes.

And personally, I think Apple is just like Nike. A brand name, for the most overly expensive, overly hyped meh, but hey you spend your cash how you want right? Just weird that trash is that expensive when you stick that logo on it :D
I don't like the idea of having everything configured for me by Apple, Google or Microsoft. I am not stupid and I am not tech illiterate. I know what I want and how I want to use it.

I believe tech companies should not appeal to the dumbest group of people who don't want to learn anything and offer them dumbed down version of their products. People should learn how to use their devices because that is common sense. If you have a car, you should know some basic stuff about car maintenance. Like with the car you should know some basic things about a PC, phone etc...

If your grandma says she doesn't understand how internet works but she wants to call some distant relative just tell her to fk off, learn or get left behind, grandma.
 

Shadowboxer

Posts: 1,490   +1,087
This is embarrassing. It feels like Intel are lashing out for losing one of their biggest customers.

Right now from a technological standpoint Apple is battering everyone. If you think Apple is all brand and no substance you are hopelessly misinformed. They have some serious silicon designs at the moment and the wealth and grunt to move the direction of personal computing to follow it. The M1 chip is far far more capable for most tablet/laptop users than anything Intel or even AMD can make right now and Apple can get software to change to work with it unlike almost any other company.

Intel are a massive company who invest billions into R&D. I’m sure they have something awesome coming soon. But at the moment with their fabs falling behind and no clear roadmap for the future this feels like pure desperation.
 

brucek

Posts: 802   +1,104
TechSpot Elite
I'm sure AMD appreciates the free advertising for the Windows/x86 platform and therefore for their superior offerings.

Although it seems kind of pointless to me. On the points that are most true - I.e., that many, many games are not available on Mac -- it's not like those Mac purchasers didn't know. They just didn't care.
 

Lew Zealand

Posts: 1,812   +1,967
TechSpot Elite
Although it seems kind of pointless to me. On the points that are most true - I.e., that many, many games are not available on Mac -- it's not like those Mac purchasers didn't know. They just didn't care.

Yeah I guess that was my ultimate reaction to this. If you're trying to convince someone to buy a PC for gaming, aiming that advertising at Mac owners will result in a net gain of zero customers. Exactly nobody buys a Mac to game. Instead target that advertising at console owners and come up with some good PC Master Race arguments.
 

Wasteak

Posts: 49   +42
I'm not sure for who it's for, everyon with a computer knows why it's better than a apple mac, and everyone with a mac is in love with apple products (they dont really have the choice anyway), so...
 
D

DelJo63

If your grandma says she doesn't understand how internet works but she wants to call some distant relative just tell her to fk off, learn or get left behind, grandma
DARE YOU to say this to your folks of your grandparents -- WOW!