So intel just slapped i9 on the box to get navies gamers that don’t know much about CPUs to go by the model number and marketing numbers that higher the number is better than well using internet to look up benchmarks that is more time consuming .
So when public goes to Best Buy and look at the model number and base on that sadly that higher the number the better than going to Best Buy with pen and paper and write all the CPU model numbers down than go home and look every one up than go back to the store is lot of work for average public.
And marketing works and for now can get away with it.