iPhone dominated the top ten devices activated on Christmas in the US

nanoguy

Posts: 764   +12
Staff member
In context: If you were gifted a smartphone this Christmas, chances are high that it was one of nine iPhone models launched in the last three years. The iPhone 11 was by far the most popular of the bunch, while the iPhone 12 mini didn't even make into the top ten in terms of total device activations.

Earlier this month, we learned that Apple has asked suppliers to boost iPhone production for 2021 in response to better-than-expected demand for both the new iPhone 12 lineup as well as older models like the iPhone 11 and iPhone SE.

According to a report from Flurry Analytics, the iPhone was indeed the best-selling phone this month, with the iPhone 11 taking the crown in terms of the number of Christmas day activations. This is followed by the iPhone XR, iPhone 12 Pro Max, and the iPhone 12, which shows that the iPhone XR is still in high demand two years after its release, mostly thanks to its starting price of $499.

In the seven days leading up to Christmas, the iPhone SE sold relatively slowly, only to see a surge of 34 percent in the number of activations on Christmas day. On the other hand, notably absent from the report is the iPhone 12 mini, which saw lower than expected demand. Overall 9 out of 10 top spots for device activations on Christmas day were iPhones, with the exception of LG's K30, a budget smartphone that saw a 181 percent increase in sales over the trailing 7 day average.

New smartphone activations on Christmas day this year were down 23 percent when compared to last year, but analysts are hesitant to draw conclusions on what caused it, even as we traverse a period of economic hardship, with unemployment in the US still hovering over 7 percent and one in three Americans reporting difficulty covering household necessities.

Permalink to story.

 

PEnnn

Posts: 626   +609
And we all thought Samsung's $2500 folding flop, or another obsolete on arrival Android would be the winner........nope.

Bummer.
 

p51d007

Posts: 2,718   +2,052
The Scamdemic, MAYBE has people starting to figure out that you don't need a overpriced phone every year.
 

m4a4

Posts: 2,338   +2,604
TechSpot Elite
Sounds misleading at best. Where's the important context like how they gauged these metrics?

Flurry is an analytics plugin for apps. Which means a newly active device needs to then have an app that uses it installed (will register a new ID for Flurry). What were the main apps used to make this chart? How popular are they on both platforms? Are the top apps with the plugin exclusive to a given platform?

Definitely not something to take at face value, maybe even very biased with how much context is missing...
 
Last edited:

Austinturner

Posts: 156   +159
Sounds misleading at best. Where's the important context like how they gauged these metrics?

Flurry is an analytics plugin for apps. Which means a newly active device needs to then have an app that uses it installed (will register a new ID for Flurry). What were the main apps used to make this chart? How popular are they on both platforms? Are the top apps with the plugin exclusive to a given platform?

Definitely not something to take at face value, maybe even very biased with how much context is missing...
Why bother analyzing and investigating anything when people will still click your “article” link and view your ads when its just a few words and a chart wrapped around a press release?