Much like the Consumer Electronics Show, E3 plays host to some weird and wacky creations. Case in point is the Cantroller, a promotional item from Miller Lite that’s part beer can, part wireless game controller. Wait, what?
The Cantroller at its heart is a 12-ounce can of beer. Dig deeper, however, and you’ll find a fully functional wireless game controller with Bluetooth connectivity and haptic feedback that can connect to your PC or game console. The 10-button controller features three hours of battery life thanks to a lithium ion pack that’s fully rechargeable via micro USB.
No word yet on whether or not Miller Lite plans to extend the promotion to other of-age drinkers outside of E3.
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