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Netflix is doubling down on interactive shows following the success of Bandersnatch

By Shawn Knight · 6 replies
Mar 12, 2019
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  1. Todd Yellin, VP of product for Netflix, said during a recent keynote presentation at the FICCI Global convention on Indian Media & Entertainment Industry that Bandersnatch was a huge hit both in India and around the world. As such, it’s something they want to bet more on.

    “We’re doubling down on that. So expect over the next year or two to see more interactive storytelling,” Yellin added.

    The executive noted that future productions won’t necessarily be science fiction works or those with a dark theme. “It could be a wacky comedy. It could be a romance, where the audience gets to choose – should she go out with him or him,” he said.

    Bandersnatch may have been a home run for Netflix but it wasn’t without controversy. As was highlighted earlier this year, the interactive flick provided an absolute treasure trove of user data for Netflix to harvest. By analyzing viewers’ choices, Netflix can build a detailed profile that would be of high interest to paying marketers.

    The show also generated interest from an undesired party – Chooseco, publisher of the Choose Your Own Adventure series of books. The publisher filed a $25 million lawsuit against Netflix over licensing of the “Choose Your Own Adventure” trademark.

    Lead image courtesy Ian Dyball via Shutterstock

    Permalink to story.

  2. psycros

    psycros TS Evangelist Posts: 2,670   +2,432

    This is what happens when you combine greed and wishful thinking in a vacuum. The multi-path episode succeeded precisely because it was so "meta" and was a direct aspect of the story. It was also a novelty and that kind of lightning rarely strikes twice. But I guess Netflix will need to waste a bunch of time of money before they realize that CYOA programming is the new 3D TV.
    wiyosaya likes this.
  3. treetops

    treetops TS Evangelist Posts: 2,516   +522

    When I was a kid we had a book that had you flip to a certain page based on your decision. I was like 7, it was exciting lol. I think my older brother got it from the library, I didn't see it around for very long.
  4. BlackCatRokusho

    BlackCatRokusho TS Rookie

    I remember those in some of the goosebumps choose your own adventure stories, the familiarity and nostalgia is likely why a lot of people flocked to bandersnatch.
  5. qking

    qking TS Booster Posts: 53   +31

    "Doubling down" ?? Who even says that? KFC. That's who.
  6. McMurdeR

    McMurdeR TS Addict Posts: 142   +103

    Bad, bad idea
  7. Investors drool over guaranteed recurring/subscription revenue, so Netflix will never run out of money to spend, even if something like this is a total flop.

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