Netflix is testing a baffling instant replay function

Shawn Knight

TechSpot Staff
Staff member

Netflix is testing an instant replay feature that allows viewers to immediately re-watch a scene that just took place. No harm, no foul, right? Well, not so fast.

According to multiple reports from users who have encountered the new feature, it inexplicably presents itself in the form of an annoying pop-up notification. So imagine, you’re immersed in a key scene when BAM, you’re suddenly blindsided by a pop-up.

A spokesperson for Netflix confirmed with the Los Angeles Times that they are “trying out a feature which gives Netflix members the ability to re-watch favorite scenes and memorable moments with the click of a button.” The spokesperson added that they’re only looking to learn from the test right now and may or may not roll it out more broadly in the future.


With any luck, Netflix will come to the same conclusion that I have: this might be the most ridiculously idea ever. Seriously, who in their right mind thought this would add value to the platform? As it stands, it’s just going to piss people off. I haven’t even experienced it and I’m already irritated.

If Netflix insists on moving forward with this feature, hopefully they’ll at least have sense enough to implement it in a manner that allows users to disable it (or at the very least, make it a voice command or an option housed on a controller-accessed toolbar).

Image credit: WilmaVdZ, Shutterstock

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netman

TS Evangelist
It seems this is an indication of a larger scheme of things...Advertisement!

I bet Netflix will implement this feature (with or without user control) to sell ads to the future Netflix Free subscription service!
 

Dimitrios

TS Guru
Dropped NETFLIX once I saw Amy Schumer on the front menu page and Obama starting a document series with some sort of contract with NETFLIX. Also they slowly raised their price's and getting too greedy. So happy without them. Don't get me fired about how they were charging exactly $20 per month. What the hell cost $20 a month?