Ninja becomes the first pro gamer to be sponsored by Adidas

Shawn Knight

Posts: 12,373   +121
Staff member

Tyler “Ninja” Blevins on Tuesday announced an official partnership with German sportswear maker Adidas. Financial terms of the deal were not revealed, nor do we know how long the agreement runs for.

With the deal, Ninja becomes the first individual pro gamer to ever be signed by Adidas. The apparel specialist told Engadget that it hopes the deal highlights its commitment to gaming culture and “supporting creators who show dedication to excelling in their field.”

Adidas is no stranger to the esports arena. Last year, for example, the German company announced a partnership with Danish esports team North. Competing brands Champion and K-Swiss have also signed deals with esports teams and players in recent memory.

Ninja inadvertently published a video titled “Ninja x Adidas: Time In” to his YouTube channel a few days ago but quickly removed it before it gained a substantial number of views. In light of the official announcement, it would seem that Ninja (or more likely, someone on his team) accidentally let the cat out of the bag early.

Ninja has been making the most of his fame as of late. Earlier this month, he made the jump from Twitch to Microsoft’s streaming platform, Mixer. According to at least one source, Redmond forked over around $50 million to make that deal happen.

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Fearghast

Posts: 262   +171
One lucky soab, millions of fools wasting their lives gaming and dreaming of such life.
The gaming fools are no different from the regular fools living thier lives and dreaming of such a life...

Personally all I see in this thread is jealousy.

I say good luck to the lad and chuffing well done for making his dream a reality.
Believe me when I type: "I am infinitely grateful, I am not in Blevins situation and none of my interests collides with his actions.".
Sad to say, I might be getting pretty old, but "Think of the children, those stupid, easy to manipulate children" :-D
 

elementalSG

Posts: 135   +127
Not entirely sure why all the hate here. In my opinion, anyone who is at the top of their game (no pun intended), in whatever their craft/profession is, should be paid and recognized like so.
 
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Panda218

Posts: 668   +383
That is different. Although I admit that there are already millions of kids worshiping pewdiepie like I used to loved UFC fighters and footballers.
I see no difference between the two. They're both irrational fantasies, but I'm not going to tell someone to stop doing what they love, unless it's heroin.
 

toooooot

Posts: 1,249   +579
The gaming fools are no different from the regular fools living thier lives and dreaming of such a life...

Personally all I see in this thread is jealousy.

I say good luck to the lad and chuffing well done for making his dream a reality.
Jealousy?
How can you fail to see the tragedy in this news? The tragedy I am writing about is millions of teenagers wasting their best years they should spend going to gym, socializing, finding their talents they could use to profit later. I whould care about that you should have asked though?
Because I see the things life decided I don't need and thus kept them for someone else.
I mean yea, some people dream to be a singer or actor, but at least those dreams create something, even if it is meeting people and learning to be a different character.

So no, I am not jealous, I am only sad because I know about the hoards of "gamers" that will waste their life trying to achieve the same.
 
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toooooot

Posts: 1,249   +579
I see no difference between the two. They're both irrational fantasies, but I'm not going to tell someone to stop doing what they love, unless it's heroin.
I wouldn't tell either. Unless it was someone I cared about and that person respected my opinion.
 

Nocturne

Posts: 220   +116
The gaming fools are no different from the regular fools living thier lives and dreaming of such a life...

Personally all I see in this thread is jealousy.

I say good luck to the lad and chuffing well done for making his dream a reality.
Jealousy?
How can you fail to see the tragedy in this news? The tragedy I am writing about is millions of teenagers wasting their best years they should spend going to gym, socializing, finding their talents they could use to profit later. I whould care about that you should have asked though?
Because I see the things life decided I don't need and thus kept them for someone else.
I mean yea, some people dream to be a singer or actor, but at least those dreams create something, even if it is meeting people and learning to be a different character.

So no, I am not jealous, I am only sad because I know about the hoards of "gamers" that will waste their life trying to achieve the same.
Carmack was a gamer first, he had a dream, created Doom, fixed Nexxos GPU problems then got scoffed and scorned by Jobs, certainly Carmack was never as rich as Jobs sure but Jobs was a marketing director that knew nothing about computers and put Apple into Bankruptcy after poaching 6 of Apples software engineers.

The difference is Carmack did what he loved and made a boatload of money off it.

Mortal Kombat resparked interests back in martial arts those people hit the gym and did fitness.

Your concepts are so out of this decade it isn't even funny even D&D is popular these days and the trope of geek is massively misused the players playing these games are anything but the old revenge of the nerds type nerds, even sports players play games and not sports games.
 

elementalSG

Posts: 135   +127
Jealousy?
How can you fail to see the tragedy in this news? The tragedy I am writing about is millions of teenagers wasting their best years they should spend going to gym, socializing, finding their talents they could use to profit later. I whould care about that you should have asked though?
Because I see the things life decided I don't need and thus kept them for someone else.
I mean yea, some people dream to be a singer or actor, but at least those dreams create something, even if it is meeting people and learning to be a different character.

So no, I am not jealous, I am only sad because I know about the hoards of "gamers" that will waste their life trying to achieve the same.
You might have the most idealistic view on what teenagers are doing with their time that I have ever read.

I knew very few teens (including myself) growing up that were "going to gym, socializing, finding their talents they could use to profit later"...and that was 20+ years ago now. Most of us turned out fine anyways (many of us gamers too) and I can tell that I look back at those teenage years fondly.
 

Nocturne

Posts: 220   +116
You might have the most idealistic view on what teenagers are doing with their time that I have ever read.

I knew very few teens (including myself) growing up that were "going to gym, socializing, finding their talents they could use to profit later"...and that was 20+ years ago now. Most of us turned out fine anyways (many of us gamers too) and I can tell that I look back at those teenage years fondly.
I was going to say also about AdoredTV's Jim he was a heavy gamer and in fact it helped him through rough parts in his life, but, he learned coding at a young age which led to major career opportunities.

The bottom line is people are stupid, they always sway to the most extremist situation rather than understanding playing games is no different than reading or watching TV or movies, most turn out perfectly fine Psycho didn't turn the US into pathological killers and neither do music, movies, games or any medium, society creates its own monsters just fine all on their own but society loves to scapegoat anything else other than the actual people responsible for any situation.