Not for games they aren’t. If like me and you’re upgrading from a fast Intel quad then AMD 3xxx offers half as much extra as Intel’s 10xxx stuff but for 75% of the money.Yep.
Price is always the focal point, for AMD supporters.
But when you are speaking about a little difference (here in Europe is around 130€ between a 2070 Super and a 5700XT) for a tech enthusiast is not the primary concerning factor.
If you are considering CPUs, where AMD solutions are faster and cheaper, it is a different matter.