Nvidia preemptively apologizes for limited RTX 3090 supply

Shawn Knight

Posts: 12,606   +124
Staff member
What just happened? Nvidia underestimated demand for its RTX 3080 last week and paid the price from angry gamers. It's looking to be more of the same this week as Nvidia came out in advance and apologized for limited inventory of the new RTX 3090, its $1,500 flagship graphics card.

Nvidia on Monday apologized for underestimating what turned out to be overwhelming demand for its new RTX 3080 graphics card.

When the GPU launched last week, more than 50 major global retailers had inventory on hand. Record traffic to websites, in many cases exceeding Black Friday levels, combined with activity from malicious bots and overzealous resellers, however, resulted in “crashes, delays and other issues” for customers.

Simply put, Nvidia said they were not prepared and apologized for the issue.

This week, Nvidia apologized once again, this time for a launch that hasn’t even happened yet.

In a recent blog post, the company said that since they built the GeForce RTX 3090 for a unique group of users, they want to apologize upfront that it will be in limited supply on launch day (today, September 24). Nvidia added that they know the situation is frustrating but they are working with partners to increase the supply of cards in the weeks to come.

Our own Steven Walton published his review of the massive RTX 3090 earlier today. If you’re in the market for a high-end GPU, be sure to check out the write-up before parting with your money as you might be surprised by how the card performs.

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NicktheWVAHick

Posts: 193   +188
What a joke. It was sold out everywhere before 06:00:00:00:01 PT. NVidia not winning any points for this second debacle in barely a week. Maybe AMD will surprise us before Mr “here it is live from my kitchen” gets his company’s production act together.
 
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hahahanoobs

Posts: 3,026   +1,196
Ok, so techies are still goldfish. Cool.
Once again people are "surprised" their aren't millions of GPUs available at launch. Short-term memory is real!

See you all again next year, and the year after that......
 

Prosercunus

Posts: 292   +138
Ok, so techies are still goldfish. Cool.
Once again people are "surprised" their aren't millions of GPUs available at launch. Short-term memory is real!

See you all again next year, and the year after that......
Supply shortages for marketing purposes is not an unknown or unused tactic.
 
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Evernessince

Posts: 5,422   +6,024
When you have a product that sells out within microseconds of becoming available, marketing hype isn't really required.
Nvidia certainly did hype up their products though. Too much IMO.

A product selling out in seconds really tells us nothing without knowing how many were actually in stock. According to accounts, Nvidia only gave a 1 month production lead and stock was indeed very low during launch.
 
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MaxSmarties

Posts: 396   +214
This is not marketing. The shortage is real. And they are lying about being “surprised by the high demand”.
They knew since the beginning about the shortage, mostly because of the Samsung 8nm node.
 

OortCloud

Posts: 440   +280
They should be apologising for the price too. and the power consumption and the tiny performance boost over a 3080 and the size. Why would you buy one of these?
 

MaxSmarties

Posts: 396   +214
They should be apologising for the price too. and the power consumption and the tiny performance boost over a 3080 and the size. Why would you buy one of these?
The product is not for you (or for me). It is for someone who need 24 Gb of fast VRAM. And it is quite a good deal for them...
The previous Titan was much more expensive.
 

OortCloud

Posts: 440   +280
Strange choice ... we will see the price point.
They also turned off all the Quadro/Titan CAD optimaisations/capabilities in the card/driver on purpose. On Linus Tech Tips review there is a good explanation of this saying that this isn't a Titan or Quadro replacement - it actually runs SPECview upto 40% slower than a Titan. See here:


So as I said - what is the point of this card especially for all that money, wattage, space and heat?
 

Endymio

Posts: 656   +535
On Linus Tech Tips review there is a good explanation of this saying that this isn't a Titan or Quadro replacement - it actually runs SPECview upto 40% slower than a Titan.
Interesting; I don't know what settings he used, but Toms showed a 3090 beating a Titan by about 5% on Specview @4K.