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Roku is dominating the US streaming market and it isn't even close

By Shawn Knight · 13 replies
Jul 2, 2019
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  1. More than 30 percent of streaming TV platforms sold in the US during the first quarter of 2019 used Roku's operating system according to a recent report from Strategy Analytics.

    With the impressive showing, Roku further extended its lead in the streaming TV platform category. According to the research firm, there are now more than 41 million Roku-based streaming devices in use including standalone Roku media streamers and Roku-based smart TVs which accounts for 15.2 percent of all media streaming devices.

    Strategy Analytics reports that Roku now enjoys a 36 percent lead over the next major platform, Sony’s PlayStation, which is expected to stretch to nearly 70 percent by the end of the year.

    David Watkins, a director at Strategy Analytics and the report’s author, credited Roku’s extensive content offering, comprehensive search function and intuitive UI as well as affordable hardware and regularly updated software as key factors in its success.

    Roku aside, Amazon’s Fire TV OS was the second most sold streaming platform, capturing 12 percent of quarterly sales. Samsung’s Tizen finished third with 11 percent of sales and devices running Google (Android and Chromecast) accounted for nine percent of sales.

    Masthead credit: Roku Ultra on display at Costco by Eric Broder Van ****

    Permalink to story.

  2. OutlawCecil

    OutlawCecil TS Evangelist Posts: 696   +500

    Roku doesn't even set the bar very high with ads everywhere, and non-standardized interfaces on all versions. They are annoying to use but get the job done... but if Roku is barely trying, what does that say about all the others???
    Hardware Geek and hahahanoobs like this.
  3. Uncle Al

    Uncle Al TS Evangelist Posts: 5,534   +3,914

    I'm reasonably happy with my Roku but it does have the occasional bug so not perfect. I've written them many times and suggested they add Public Television to their stable of channels but for some reason NONE of the services have done that. What's up with PT? I would think that would make a great addition to ANY of the services out there ......
    lexster and Hardware Geek like this.
  4. Hardware Geek

    Hardware Geek TS Booster Posts: 98   +79

    You're absolutely right. I have 2 Roku TVs, and another one with built in software that's awful. Roku might be able to the best, and is certainly the best one I have used. However, that's like trying to pick which poop has the least odor.
    OutlawCecil likes this.
  5. lexster

    lexster TS Guru Posts: 556   +272

    Have to agree with you, the inclusion of PBS channel's would be a value-add to any streaming service.
    Hardware Geek likes this.
  6. Dimitrios

    Dimitrios TS Guru Posts: 506   +384

    Sorry I don't believe this. Most of my customers and friends have the Amazon Fire stick. Best $25 I ever spent with the 2nd gen the 3rd gen 4K to me isn't worth it yet.

    I live in a large house. My man cave is at the other end of the house down stairs and my signal is very strong for it to go through may layers of wood panels, layer's of sheet rock ( and the signal going through my garage it's very thick 5/8 sheet rock and never had a buffer problem.) " Knock on wood."
  7. Namtrooper

    Namtrooper TS Enthusiast Posts: 62   +28

    Try an Nvidia Shield. Whichever cheapest unit they have. worth it.
    lexster likes this.
  8. ShObiT

    ShObiT TS Maniac Posts: 183   +173

    Well, looking that I have 3 of them in my house they deserve it, Roku its awesome.
  9. lexster

    lexster TS Guru Posts: 556   +272

    This! NVidia Shield is an awesome system and kicks the crap out of any Roku device.
  10. Hardware Geek

    Hardware Geek TS Booster Posts: 98   +79

    Looks like a hardware update is right around the corner and I may finally have to pull the trigger on one.
  11. lexster

    lexster TS Guru Posts: 556   +272

    You mean the Shield? No confirmation yet, but chances are good that the rumors have some truth to them.
    Hardware Geek likes this.
  12. Hardware Geek

    Hardware Geek TS Booster Posts: 98   +79

    Yep. That's precisely what I was referring to. You know they have to have a preproduction prototype lying around a lab somewhere. Am I buying Nvidia during the dips? You better believe it.
    lexster likes this.
  13. drjekelmrhyde

    drjekelmrhyde TS Evangelist Posts: 325   +113

    I have a Roku TV with a 4K firestick, and Xbox 1S plugged into it. The Firestick is for "movies"(wink wink)
  14. luckeek7777

    luckeek7777 TS Rookie

    I'm not a tech whiz but I'm glad someone said this and I am finding out it is true. After thinking about it and hearing the raves, I finally bought a smart TV in 2018 when I bought a house whose loft wasn't wired for cable. I bought a TCL because it was cheaper. It's that simple. This year I bought a Samsung for the great room and a Vizio for my bedroom(I had wanted another TCL but they didn't have one small enough). The TCL with Roku is far superior in the selection of apps and in performance. I regret paying so much for the Samsung name and the TV freezes nearly every time I watch PlutoTV and the selection of apps is poor. On occasion, I have had to unplug the TV to unfreeze it. I just got the Vizio about 2 months ago, and again the selection of apps is minimal though at least I can cast Sling TV from my tablet but having to select a show to cast interferes with my channel surfing habit. The Vizio also runs the commercials over and over again while I am watching an on-demand cooking show app and interferes with the ability to watch the show. On a separate note, I don't like not being allowed to record ESPN programs (ESPN programs account for over half of my DVR recordings) so for me, I still need cable anyways.

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