Scalpers are selling RTX 3080 cards on eBay for thousands of dollars, Nvidia taking action

Endymio

Posts: 580   +467
The easiest solution of course is for NVidia to price the cards higher, so supply matches demand. I doubt that would make anyone here happy, though.
 

p51d007

Posts: 2,517   +1,804
Marketing 101...don't release a huge amount of product, and hope that someone buys them all up, create buzz that it must be THAT good, helps keep the price up. I NEVER buy any product at launch.
A, price is usually astronomical, B, drivers usually need to mature "in the wild" to get any unknown bugs out. Be it phones, computers, TV's, smart watches etc, I usually wait 3-4 months after release, or, when they come out with a NEW one and buy last years newest thing. By then, the price is down to reduce excess inventory, drivers are better and on and on.
 
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Endymio

Posts: 580   +467
You might as well hand AMD marketshare at that point.
If every single card NVidia produces sells, their market share remains unchanged, no matter what the cards are priced at. Lowering price only increases market share if the producer is able to match the increased demand.
 

LiveFreeOrFight

Posts: 8   +7
The problem for these ebay sellers is the huge risk they are taking. All it takes is for the buyer to pull a scam, file a claim, and ebay will side with the buyer (as they always do) leaving the seller out $700+.
 
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brucek

Posts: 525   +604
TechSpot Elite
The easiest solution of course is for NVidia to price the cards higher, so supply matches demand. I doubt that would make anyone here happy, though.
If the launch supply was the only supply they could ever make, that's exactly what they should have done (along with the important step of marketing that price vs. the non-available $699 one.)

I am a little miffed with Nivida, and it's not because I don't understand that it takes time to manufacture units. 9/17 was not inherently a special date for me and I'm not necessarily in a hurry. BUT Nvidia did make a lot more of a mess than it needed to. They could have created an ordering system that did not require people to wake up at 3 AM to attempt it (my timezone), they could have avoided driving people into stores and waiting on lines during a pandemic, they could have avoided a system that seems guaranteed to create more frustration than orders. If I could have just gone earlier in the process to a well designed pre-order system to enter my order and get my ship date, I wouldn't have to spend any more time navigating this process and they would have the added bonus of knowing how much to manufacture.
 

Squid Surprise

Posts: 3,441   +2,339
Does anyone really think Nvidia is unhappy with this? As many have posted already, Nvidia WANTS the cards to be sold out at launch... this creates a demand for the card when more stock is available...

Why do you think you always hear "supplies are limited" when you watch the shopping network?
 

Endymio

Posts: 580   +467
Launch demand is temporary, brand damage is permanent.
So your argument is that, years from now people will refuse to buy the best card at the best price, because some earlier cards were priced higher than they would have wished?

If that were true, then none of these 3080s would have sold at all, due to the sky-high price NVidia charged for the 2080ti.

Why do you think you always hear "supplies are limited" when you watch the shopping network?
The difference here, of course, is that supplies really are limited. NVidia has no need to attempt ploys to create artificial demand, not when they're in a position to sell every chip they can possibly produce.
 

Evernessince

Posts: 5,406   +5,993
So your argument is that, years from now people will refuse to buy the best card at the best price, because some earlier cards were priced higher than they would have wished?

If that were true, then none of these 3080s would have sold at all, due to the sky-high price NVidia charged for the 2080ti.
No, brand damage from releasing cards at price x, having reviewers post content at those prices, and then increasing those prices. You'd essentially looking at reviews for cards at completely different prices than advertised, which would not only hurt the conclusion of those reviews but the reputation of the reviewer and Nvidia.

That's bait and switch. And no, that didn't happen with the 2000 series. The 2000 series stayed at more of a fixed price than prior generations.
 

cuerdc

Posts: 211   +62
Problem is nvidia running out of stock, hopefully in few days announce they only released 10% of stock and drop the price further.
 

Krackan

Posts: 53   +61
You'd essentially looking at reviews for cards at completely different prices than advertised, which would not only hurt the conclusion of those reviews but the reputation of the reviewer and Nvidia.
I don't know anyone who bought an AIB 3080 card and watched reviews for the FE cards that thought anything close to this. I think you're just speaking for yourself here.
 

PEnnn

Posts: 455   +385
"One reseller used the bot to buy 42 cards from Nvidia’s site before they ran out."

I guess it would be too much to expect Newegg and other retailers to use Captcha to weed out the bots. But I guess money is money and ***k their customers.

On the other hand, did nVidia release only a hundred of its GPUs just to beat AMD to the punch?? It's as bad as vaporware!
 

Evernessince

Posts: 5,406   +5,993
I don't know anyone who bought an AIB 3080 card and watched reviews for the FE cards that thought anything close to this. I think you're just speaking for yourself here.
Please read the prior comments. I'm not saying that happened, it was a hypothetical to another user's comments concerning if Nvidia were to raise prices after reviews.

This is why my comment says "if" and uses future tense.
 

Endymio

Posts: 580   +467
No, brand damage from releasing cards at price x, having reviewers post content at those prices, and then increasing those prices. You'd essentially looking at reviews for cards at completely different prices than advertised
Not sure what you're talking about here. My post suggested that NVidia's initial pricing was too low; in no way did I suggest they advertise a low price, then raise it.

When you offer a card 50% faster for nearly half the price, you have to expect enormous demand. NVidia could have -- and probably should have -- begun at a price substantially higher than they did.
 

Evernessince

Posts: 5,406   +5,993
Not sure what you're talking about here. My post suggested that NVidia's initial pricing was too low; in no way did I suggest they advertise a low price, then raise it.

When you offer a card 50% faster for nearly half the price, you have to expect enormous demand. NVidia could have -- and probably should have -- begun at a price substantially higher than they did.
To be fair, we are also in the middle of a pandemic where demand is far above normal in general (gamers nexus did a video on this topic recently).

My prior comments were referring to raising the price after launch so you can disregard them as they are not applicable.
 

Loadedaxe

Posts: 14   +8
Ebay is the problem here.
They do nothing to curb this kind of unethical behavior. As long as people keep buying items from a auction site that does nothing to stop scalpers. This is what you get.
 

Squid Surprise

Posts: 3,441   +2,339
Ebay is the problem here.
They do nothing to curb this kind of unethical behavior. As long as people keep buying items from a auction site that does nothing to stop scalpers. This is what you get.
Why? And since when is this a “problem”?
Since time began, people have looked for ways to profit from in demand products... if it wasn’t eBay, it would be some other platform... try buying tickets to Michigan vs Ohio St when the game means something....
 

LiveFreeOrFight

Posts: 8   +7
Ebay is the problem here.
They do nothing to curb this kind of unethical behavior. As long as people keep buying items from a auction site that does nothing to stop scalpers. This is what you get.
And who decides what's "unethical" and what's not? Buying and reselling merchandise is part of a free market society where demand/supply laws exist. (well, almost free market but that's another discussion). The absurdity is seeing *****ic buyers paying close to double or more for graphic cards.
 

Gastec

Posts: 44   +17
Not sure if I‘ll make it that far. Have been watching him for several minutes blaming impatient customers / consumerism and repeatedly saying how there‘s no point in being upset.
Now he went over bots and how everyone does the same thing when launching products.

His wording is very nice when it‘s not directed at the customers.

Too many words....cannot take it anymore. Why is he talking so much ? It‘s Friday.
He tells the truth, that's why you can't endure it.
 

Gastec

Posts: 44   +17
To be fair, we are also in the middle of a pandemic where demand is far above normal in general (gamers nexus did a video on this topic recently).

My prior comments were referring to raising the price after launch so you can disregard them as they are not applicable.
Logic would suggest that demand for these commodities should be lower during a pandemic, when everyone tries to spend as little as possible.
 

Gastec

Posts: 44   +17
And who decides what's "unethical" and what's not? Buying and reselling merchandise is part of a free market society where demand/supply laws exist. (well, almost free market but that's another discussion). The absurdity is seeing *****ic buyers paying close to double or more for graphic cards.
All of us here decide what's ethical and what's not and the society as a whole. Who else would you expect to decide that, the CEO of a corporation?
 

Squid Surprise

Posts: 3,441   +2,339
Logic would suggest that demand for these commodities should be lower during a pandemic, when everyone tries to spend as little as possible.
Except everyone DOESN'T try to spend as little as possible! There are really rich people out there who can no longer spend their money frivolously on lavish parties and vacations - so they can burn it on various "toys" like sports cars, gadgets, and yes - GPUs :)

I have a friend who works at a car dealership and he says the expensive cars are selling like hotcakes because rich people NEED to spend their money!

Here is the problem, people supporting Ebay.
Why? What's wrong with it? If people are willing to spend money and pay more for things to get them quickly, why is this "bad"?

If you want to pay MSRP, you can simply wait a bit and they'll be available for you.