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Spotify's "Found them First" tool determines if you helped discover a breakout music act

By Shawn Knight
Sep 9, 2015
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  1. If you’re typically the last to hear the new hit song or breakout band, Spotify’s new microsite probably won’t be of much use to you. It’s called “Found them First” and it determines how early on in a singer or band’s career you were listening. Apparently being among the first to listen to an up-and-coming artist determines how hip you are.

    The site scans your Spotify listening history to see if you were rocking out to an artist before they made it big. Acts with more than 20 million total streams and a growth rate of at least 2,000 percent between January 2013 and this past June are classified as having made it big.

    It’s unclear exactly which or how many artists are on the big-hit list. Skimming a few news stories on the matter, I see Sam Smith, FKA Twigs, Iggy Azalea, Royal Blood, Clean Bandit and Chvrches showing up in scan results. According to Spotify, you need to be among the first 15 percent to stream a new act to be considered an early listener.

    Some artists have also recorded appreciation videos that will be shown to early listeners. And in the event you aren’t a superfan, Spotify will recommend a playlist loaded with tracks from potential-filled artists. The latter bit seems like a great marketing tool that could serve as an additional revenue stream should Spotify charge artists to be included in future-looking playlists but I digress.

    Permalink to story.

  2. Thorney

    Thorney TS Enthusiast Posts: 35   +10

    Rocking a good few 1%s from Royal Blood, Hozier, James Bay, Chvrches, Bastille, Lorde, Catfish & The Bottlemen, George Ezra, The 1975 and Kiesza. :)
  3. Camikazi

    Camikazi TS Evangelist Posts: 923   +283

    So a way for a hipster to prove they heard it before it was cool?
  4. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,875   +1,206

    How did the hipster burn his mouth on his coffee?

    He drank it before it was cool!

    You're STILL listening to them?! Don't be so old. ;)

    Seriously though... this isn't for hipsters to show how cool they are, it's for new artists to get heard and to boost listening on Spotify. Want to prove you were the first to hear of a new band, or browse around to find the next hit? You'll pick Spotify now over any other service. Want to BE a new hit? You'll be sure your stuff is on Spotify. And when Spotify can claim they're the place for new artists to get heard, they'll be able to leverage that instead of higher royalties to attract new artists/labels.

    Well played, Spotify. You've gotten people to do something you want them to do by making it something they want to do. Excellent business model when you can line up those two objectives.

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