If you’re typically the last to hear the new hit song or breakout band, Spotify’s new microsite probably won’t be of much use to you. It’s called “Found them First” and it determines how early on in a singer or band’s career you were listening. Apparently being among the first to listen to an up-and-coming artist determines how hip you are.
The site scans your Spotify listening history to see if you were rocking out to an artist before they made it big. Acts with more than 20 million total streams and a growth rate of at least 2,000 percent between January 2013 and this past June are classified as having made it big.
It’s unclear exactly which or how many artists are on the big-hit list. Skimming a few news stories on the matter, I see Sam Smith, FKA Twigs, Iggy Azalea, Royal Blood, Clean Bandit and Chvrches showing up in scan results. According to Spotify, you need to be among the first 15 percent to stream a new act to be considered an early listener.
Some artists have also recorded appreciation videos that will be shown to early listeners. And in the event you aren’t a superfan, Spotify will recommend a playlist loaded with tracks from potential-filled artists. The latter bit seems like a great marketing tool that could serve as an additional revenue stream should Spotify charge artists to be included in future-looking playlists but I digress.