Tesla is making drivers pay monthly for features the car already has

Skye Jacobs

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What just happened? Tesla is reshaping how its cars drive themselves – or, more precisely, how much owners pay for that help. The company is killing Autopilot and stripping Autosteer lane-keeping from Model 3 and Model Y trims, steering customers toward a Full Self-Driving subscription as the only way to get automated steering back.

For more than a decade, Autopilot has served as Tesla's foundational driver-assistance system. It pairs Traffic Aware Cruise Control, which maintains speed and following distance, with Autosteer, which reads lane markings and makes steering corrections to keep the car centered, including through curves.

In practice, those features delivered classic Level 2 automation: the car controlled speed and steering on highways, but the driver had to stay alert, keep hands on the wheel, and remain ready to intervene at any moment. That blend of partial automation – delivered over the air and improved over time – became central to Tesla's pitch and a model other automakers later adopted.

Ars Technica reports that Tesla is dismantling that bundle. The company has discontinued Autopilot as a standard driver-assistance option in the United States and Canada, updating its configurator so new vehicles no longer ship with the full suite. Instead, they now come standard only with Traffic Aware Cruise Control, which relies on the vehicle's vision-based sensors and onboard computing to monitor traffic ahead and automatically adjust speed and following distance.

What's missing is the software layer that uses the same camera data and neural networks to track lane boundaries, plan a lateral path, and issue continuous steering commands through the electric power steering system. In other words, the hardware remains fully capable, but Tesla no longer enables the lane-keeping logic by default.

Meanwhile, Tesla is restructuring access to its more advanced Full Self-Driving system. Until mid-February, buyers can still purchase FSD outright for $8,000, permanently unlocking the feature set on a specific vehicle. After February 14, Tesla will drop the one-time purchase option and offer FSD exclusively through a $99-per-month subscription.

Full Self-Driving remains classified as a supervised Level 2 system, designed to operate on surface streets and highways while handling tasks such as automated lane changes, navigation-aware driving, and negotiating traffic lights and stop signs. It runs on Tesla's in-house software stack, which ingests data from multiple cameras, processes it with neural networks trained on fleet data, and executes control commands in real time on the car's dedicated compute hardware.

The technical shift is less about new capabilities than how they are packaged and sold. Autosteer, previously part of Autopilot, now sits in the FSD tier, with lane detection, path planning, and steering control included only in the paid feature set. Drivers who want the car to help stay centered in their lane on the highway – previously provided by Autopilot – must now opt into FSD, either by paying the one-time fee before it disappears or by subscribing monthly.

These product decisions come amid regulatory and legal pressure. In California, an administrative law judge ruled that Tesla engaged in deceptive marketing around Autopilot and FSD by overstating their capabilities and implying a level of autonomy the systems did not provide. The ruling recommended a 90-day suspension of Tesla's license to sell vehicles in the state, which the California Department of Motor Vehicles stayed for 60 days, giving the company time to correct its marketing, including dropping the Autopilot name.

Meanwhile, Autopilot has been at the center of multiple wrongful-death lawsuits in the US, including a recent case that led to a roughly $329 million verdict against Tesla. Against that backdrop, retiring the Autopilot name and consolidating advanced driver assistance under the Full Self-Driving (Supervised) package streamlines Tesla's lineup and may strengthen the company's case that its marketing is now clearer.

Instead of multiple overlapping packages – Autopilot, Enhanced Autopilot, FSD – Tesla now offers a basic cruise-control layer and a single premium stack. The practical effect is that the everyday convenience that originally sold many drivers on Tesla's technology has shifted from the base layer to the subscription tier.

There is also a direct link to Tesla's business goals. FSD adoption has lagged internal expectations, and one key milestone in Elon Musk's $1 trillion CEO performance award is reaching 10 million active FSD subscriptions and 20 million delivered vehicles – a combination that would require a very high global take rate if both targets are met.

Putting Autosteer – a feature many owners now see as part of a modern EV driving experience – behind a recurring fee is a clear way to boost adoption. Rather than selling a speculative promise of future autonomy, Tesla is monetizing a familiar, proven feature.

For customers evaluating a new Tesla, the reality is simple but stark. A Model 3 or Model Y now comes with only Traffic Aware Cruise Control as standard automation, plus a time-limited FSD trial. Lane-keeping is no longer part of the default driving experience. To regain an Autopilot-era highway setup, buyers must subscribe to Full Self-Driving or, for a limited time, purchase it outright before that option disappears.

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Wait, so in an effort to get their not-quite-impoverished boss another trillion dollars, they are going to do one of the most epic, blatant textbook examples of enshittification in history, and then blame California for it? Trust me, I am not one to stick up for California's government, but... hard no.

As if having the worst privacy of any other car manufacturer was not enough. I am so thankful I have never gotten one of those rolling spy cameras...er, I mean vehicles.

I am actually not your typical Tesla hater. I do know some owners; there are some good things there, but... we have to stand up to this kind of behavior or everything we own is going to demand we pay rent. Fight back!
 
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Wait, so in an effort to get their boss an extra trillion dollars, they are going to do one of the most epic, blatant examples of enshittification in history, and then blame California for it? Trust me, I am not one to stick up for California's government, but... hard no.

As if having the worst privacy of any other car manufacturer was not enough. I am so thankful I have never gotten one of those rolling spy cameras...er, I mean vehicles.

I am actually not a your typical Tesla hater. I do know some owners; there are some good things there, but... we have to stand up to this kind of behavior or everything we own is going to demand we pay rent. Fight back!
Everyone is doing it now, nothing about Tesla or Elon makes it special. This is the game everyone is playing now and the only way to win is to not play. The thing is, enough people keep playing to the point where those of us who don't play end up in the crosshairs.
 
I love radar cruise combined with a hud for 360 degree awareness at all times. That is the major safety innovation that is distilled from all this automation nonsense. I don't own a tesla.
 
"new vehicles no longer ship with the full suite. Instead, they now come standard only with Traffic Aware Cruise Control"

*IF* they're not taking it away from existing customers and just don't offer it on new vehicles - what's the problem? Name any other car manufacturer that doesn't change things over time.

Do I agree with a subscription though - No. I hate that crap.
 
It is such a relief that I don’t own and not having any plans to own Tesla or any new car. Overpriced junk. Anything past 2014 is no thank you very much.
 
Personally I'm fine with a purely software feature like FSD being a subscription. If it sucks or I find myself not using it so much, I'd feel much better being out only $100 and/or being able to turn the subscription on/off at will vs being out $8,000+. It's more flexible that way. Now, if FSD were only $1,000 for life, that'd be a different story...
 
Everyone is doing it now, nothing about Tesla or Elon makes it special. This is the game everyone is playing now and the only way to win is to not play. The thing is, enough people keep playing to the point where those of us who don't play end up in the crosshairs.
While I may agree with your sentiment to a point, I would argue that because you and I and many others refuse to play this game that it is not much, much worse right now. Do not be tricked into believing that this is an all or nothing struggle. They may want us to give in to defeatism, but you have a larger effect than you may think.
 
It's because part of his trillion dollar payout is tied to him getting x amount of people on subscription for FSD. Part of his new pay deal. And he will therefore not hesitate to throw his customers under a bus to get himself even more money.
 
I might be wrong but "lane-keeping & traffic-aware cruise control" was a free part of tesla's smart features.
So, does it mean that they are taking it away and combining with more advanced features to sell for 100 bucks a month?
If so, it sucks. It sucks because I think features like that should come as a basic feature.
 
Personally I'm fine with a purely software feature like FSD being a subscription. If it sucks or I find myself not using it so much, I'd feel much better being out only $100 and/or being able to turn the subscription on/off at will vs being out $8,000+. It's more flexible that way. Now, if FSD were only $1,000 for life, that'd be a different story...
100 per month is 8k in 8 years. They are not changing the price, just letting ppl to pay it off slowly.
 
What manufactures are doing is learning from the computer software companies. The holy grail of the software industry is to crush the perpetual license and make software a "pay as you go" money grab. It's always been that way in the large business software model. Microsoft has been leading the pack to make consumer software pay as you go with Office 365, and others are following.

It was only a matter of time before other industries decided to follow suit. Now that modules and software run every operation on a car, many features that used to be a function of hardware are now just reprogramming a box to make it work. BMW started this a few years ago.

Recurring revenue is the wet dream of every company, and it will spread like the plague.

At least they're not doing what many companies are, relying on the web for functionality and just rendering the product useless when it gets "too old" (Kwikset, Nest, Sony, etc.)

Yet!
 
If I purchased a car with a feature and then you removed it without my permission or compensation I would be looking for a lawyer.

What Tesla is doing is called theft or extortion. That they are doing it across the board is asking for a class action suit.
Wrong. Tesla is not doing that. The writer just posted a clickbait title. Those who previously owned Autopilot, Enhanced Autopilot, or FSD with their Tesla aren't losing access to it. New cars will simply come by default with traffic-aware cruise control (plus other active safety features) and an optional FSD as a monthly subscription. Existing cars also offered FSD as a monthly subscription prior to this news.

See below:
"new vehicles no longer ship with the full suite. Instead, they now come standard only with Traffic Aware Cruise Control"

*IF* they're not taking it away from existing customers and just don't offer it on new vehicles - what's the problem? Name any other car manufacturer that doesn't change things over time.

Do I agree with a subscription though - No. I hate that crap.
Exactly, it will suck for people who wanted the middle-ground. It's definitely a move that's driven by profit. But the reason why is because there's a cost to maintaining additional levels of features, not to push for a higher conversion rate. Autopilot and Enhanced Autopilot are not a limited version of FSD. They're entirely separate software stacks.

Furthermore, Autopilot and EAP have made Tesla prone to legal issues. The example listed in the article is that judge in California doesn't like the name "Autopilot" (even though it offers more features than aviation autopilot). In addition, because Autopilot is less safe than FSD Tesla is more likely to be sued whenever any issue happens on it (even though the driver is responsible for driving on Autopilot).

Ironically, TechSpot declined to report that Tesla has expanded its Robotaxi offering to having no employee in the car. These moves coincide with each other, where Tesla FSD is safe enough to drive around with no one inside and FSD is now the flagship subscription offered with all new Teslas. It's probably time to look for a new tech site to stay up to date.
 
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Just like drug dealers. Give it away, or cut the price, get them hooked, then CHARGE MORE.
Same with all of these silly subscriptions on vehicles.
 
100 per month is 8k in 8 years. They are not changing the price, just letting ppl to pay it off slowly.

It's an extra $8k you either have to pay immediately or roll into your payment, which you're stuck with whether you use the feature or not for as long as you have the car. Tesla is basically moving towards the same business model as Adobe, except the monthly payment is 1/80th the full price with Tesla vs a much larger 1/8th-ish the full price with Adobe.
 
So this is one of the ways Elon intends to achieve his $1T pay package, huh? Since when is reducing customer choices considered a "valuable add"?
 
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There is a huge reckoning coming for Tesla. Their stock is the most overvalued of any company ever, their sales have already collapsed and their CEO is a far right Nazi who is despised globally.

The stock is being propped up by people exploiting greed and the ride will come to an abrupt end at some point.
 
Anyone, purchasing a vehicle with only a 300 to 400-mile range, then charging from 24hrs, to 30 minutes IF you can find a fast charger! Now, you dummies are complaining. Valid or not, you were dumb enough to purchase the damn thing! As, they say, you made your bed. I, think I'll stick with my 1973 root beer brown, Chevy Impala. My, 1994 Buick Le-Sabre, and my 2005 Chevy Aveo , with a Chinese engine. O yeah, and my 1989 Chevy Camaro (Iroc). It, sits in the garage because I'm afraid someone will hurt her in a parking lot somewhere. All, of which vehicles, go as far as any electric vehicle, except for the Aveo, because of its small gas tank. But then, I can stop just about "anywhere" and fill up in about 10 minutes. :)
 
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Im glad I dont have some weird irrational hatred for Elon Musk that clouds my opinions and makes me post hateful things every time I see an article about a company hes involved with.

FSD on Teslas is incredible. They could sell it for $500 a month and people would buy it. My mother uses it and it helps her navigate complicated junctions that she would be very frightened doing so alone without the assistance. As far as I am aware there is no competition, so Tesla can charge what they like. I actually think this way - $99 a month is very cheap and very reasonable, you don't have to drop $8k, you can try it out. I believe there is even a free trial.
 
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