Twitter's branded emojis cost an arm and a leg, and about a million dollars

By dkpope
Feb 3, 2016
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  1. [parsehtml]<p><img src="" /></p> <p>Whether your favorite part of the Super Bowl is tweeting snarky comments about it, or you use Twitter to follow the score &ndash; get ready to see emojis from big name brands that cost some serious cash. According to Ad Week, Twitter offers brands the option to <a href="">make their own emojis</a> if they can afford the &ldquo;seven-figure&rdquo; price.</p> <p>Budweiser is the latest brand to join the paid-for Twitter emoji group, with two launching today as part of its politically-themed Super Bowl ad. We don&rsquo;t know what the emojis will look like yet, but since Budweiser is the Super Bowl&rsquo;s only beer sponsor it will surely be something boozy. Pepsi will also have their own branded emoji &ndash; a Pepsi can with notes floating out of it that shows up when you use the hashtag #PepsiHalftime.</p> <p>Twitter&#39;s <a href="">first paid brand emoji</a> was for Coca-Cola and came out in September of last year. The company has also made emojis for the 2016 Election, the Chinese New Year and Star Wars &ndash; all of which are big topics of conversation on the social media platform. But those emojis aren&#39;t paid for by big sponsors, and after a rough 2015 Twitter must be looking for anything to <a href="">improve</a> their standing. Maybe getting brands to buy ridiculously expensive emojis are (part of) the answer.</p> <p class="grey">Image Credit: <a href="">Shutterstock</a></p><p><a rel='alternate' href='' target='_blank'>Permalink to story.</a></p><p class='permalink'><a rel='alternate' href=''></a></p>[/parsehtml]
  2. stewi0001

    stewi0001 TS Evangelist Posts: 1,681   +1,080

    I think I will lose respect for a brand that coughs up that kind of money for a little image.

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