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Vaio is returning to the United States, starting with a powerful tablet

By Scorpus ยท 4 replies
Aug 19, 2015
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  1. Vaio computers will once again be sold in the United States, with the newly-independent company announcing that they're bringing a powerful tablet to the States in October of this year.

    You might remember Vaio as Sony's main PC brand, operating as a subsidiary of the company from 1996 to its sale in early 2014. Vaio is now owned by investment firm Japan Industrial Partners, and while the new owners initially focused solely on the Japanese market, Vaio wants to sell their products across the globe once again.

    According to Vaio chief executive Yoshimi Ota, speaking to The Wall Street Journal, the reason why the company was so unprofitable under Sony was a focus on market share. The new Vaio doesn't want to repeat the mistakes of its predecessor, which is why we won't be seeing any cheap or unprofitable devices released under the Vaio brand.

    The first new device Vaio will release in the United States is the Canvas Z, a "monster tablet" with a 12.3-inch 2,560 x 1,704 display, an Intel Core i7-4770HQ processor, up to 16 GB of RAM, and a 256 GB SSD. The tablet comes with a built-in kickstand, a stylus, and a detachable keyboard, making it similar to Microsoft's Surface Pro 3.

    The Vaio Canvas Z will go on sale starting at $2,199 on October 5th, although pre-orders will be available from the middle of September. Vaio is also planning to re-enter the Brazilian market, although no products, prices or launch dates have been confirmed.

    In the future, Vaio wants to branch out into a whole range of different product categories, including wearables, communication devices, factory machines, and even consumer entertainment robots. The company may have a hard time re-capturing their market share in the United States, but they could have some success in these other areas down the line.

    Permalink to story.

  2. If they start releasing quality computers, they won't have trouble capturing market share.
    CaptainTom likes this.
  3. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 7,992   +2,880

    I'd sooner buy a gaming laptop for that price and even then I'd feel like I'm being stiffed.
  4. Skidmarksdeluxe

    Skidmarksdeluxe TS Evangelist Posts: 7,992   +2,880

    There are a metric tonne of companies that already do that yet they still struggle.
  5. umbala

    umbala TS Maniac Posts: 197   +176

    Lol, good luck selling a "monster tablet" for $2,200 in a market already saturated with a million cheaper alternatives.

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