Walmart is transforming parking lots into makeshift drive-in theaters this summer

Shawn Knight

Posts: 12,376   +121
Staff member
In a nutshell: Walmart is as anxious as anyone to get back to theaters this summer… so much so, in fact, that they’re taking matters into their own hands by partnering with Tribeca Enterprises to transform some store parking lots into drive-in movie theaters. It's an interesting proposition but one that also presents some unique challenges.

The big-box retailer said that beginning in August, it will be transforming 160 of its store parking lots across the country into contact-free drive-in movie theaters. The family-friendly night will feature “hit movies” as well as special appearances from celebrities and filmmakers and of course, concessions delivered to customers’ vehicles.

In total, 320 flicks will be screened (two per location) through October although Walmart stopped short of sharing which movies will be shown and at what locations.

Walmart is one of the few companies that could probably pull off a makeshift drive-in theater as it has an abundance of the one thing you need the most in that situation – lots of space for vehicles to park. Setting up a projector and screen wouldn’t be all that difficult, nor would getting the necessary short-range broadcast equipment in place to deliver audio to cars via the radio. Plus, most locations have a full service deli and all of the snacks and beverages anyone could ever need for a night at a drive-in.

Converting the parking lot into a temporary drive-in does present some interesting issues, however. For example, Walmart is often crowded, even in the early evening. How will stores manage shopper parking alongside drive-in parking? And what about restrooms? Will Walmart bring in portable toilets or simply have moviegoers use their in-store restrooms?

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Uncle Al

Posts: 7,203   +5,588
Whatttt??? you mean the drug dealers that hang out in those lots are needing entertainment? Who'd a thunk it!
 
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drjekelmrhyde

Posts: 354   +124
I can't see why some of the real movies chains can't do this also. The AMC near could do this in a heart beat since they control their entire lot(no other stores are in the same plot of land), and it's basically only one way in. Even Zombie Sears lots could work.
 

mrvco

Posts: 82   +70
This is a great idea. Early during the panic I was telling my wife that it was a shame drive-in theater are all but non-existent.
 

TheBigFatClown

Posts: 789   +299
Might as well...considering the size of their parking lots. ;)
They are big already, that's true. But if this feature attracts more people for longer periods of time they will probably will not seem as big. I see lots of parking lot chaos in this idea. Maybe it's just for certain Walmarts.
 

Underdog

Posts: 154   +77
I always thought it was entertainment enough watching the weirdos that shop there. The Walmartians on Youtube are something else!