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Bethesda Softworks is going all-out with its marketing campaign for Fallout 4. The publisher revealed a couple of weeks ago that it would be selling real-life Fallout Beer exclusively in the UK starting November 5. In my coverage of the beverage, I jokingly noted that perhaps those in the US should keep their fingers crossed for Nuka Cola.
Apparently, a lot of people must have done just that as you’ll soon be able to purchase the fictional soft drink.
Bethesda recently revealed on Twitter that it has partnered with Jones Soda Co. to produce Nuka Cola Quantum. Just like the in-game soda, the real-life counterpart will be fluorescent blue in color and sold in glass bottles.
As IGN notes, Nuka Cola Quantum is likely just a rebranded version of Jones Soda’s berry lemonade flavor. This reason alone makes Fallout Beer the more unique of the two as it’s said to be an original craft beer recipe from UK brewer Carlsberg. Diehard fans likely won’t mind, however, as both beverages will serve as awesome collectables alongside the wearable Pip-Boy.
The beverage goes on sale exclusively at Target starting November 10, the same day Fallout 4 arrives on the PlayStation 4, Xbox One and the PC. The highly anticipated game has already gone gold based on pre-orders alone and stands to be one of the hottest games of the holiday season.