Without Jensen Huang, is it game over for GeForce?

Julio Franco

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THE AFTERMATH: Jensen Huang's resignation this morning ends Nvidia's 33-year founder era, but it doesn't end the story. There's a search for a successor with no obvious candidate, an espionage case now touching four governments, a congressional hearing, and a growing roster of people offering their own picks for who should run the world's most important AI chipmaker.

Nvidia moved quickly to project continuity. In an internal memo, longtime director Harvey Jones told employees he would serve as the company's first-ever board chair. Jones, a former Synopsys CEO, has sat on Nvidia's board since its founding in 1993. The fact that Nvidia never had a separate chair until today says a lot about how much authority sat with one person.

CFO Colette Kress, at Nvidia since 2013, will run the company on an interim basis while keeping her finance role. CNBC reports she is gathering the executive team at the Santa Clara HQ to talk leadership and continuity. Her first real test: Nvidia is set to report quarterly results in just a few days, on November 17.

Meanwhile, investors are not waiting and the immediate reaction has been that Nvidia shares opened down more than 13%, briefly dropping the company below a $4 trillion market cap, before partially recovering by midday. Nvidia is still on track for six straight weekly losses, its longest losing streak since 2012. Apple has reclaimed the title of world's most valuable company. Wall Street and everyone else is split on what comes next.

No succession plan

Bloomberg reports that Nvidia has hired an outside firm to find candidates, but replacing Huang won't be easy. For three decades, Huang combined deep technical knowledge with tight operational control, running the company with a famously flat structure and dozens of direct reports.

Kress has become the obvious continuity pick, with the expectation that she will hold the seat for about a year before an outsider takes over. Among insiders, the name that comes up most is Ian Buck, who runs Nvidia's hyperscale and HPC business and is closely tied to CUDA's origins.

Ben Bajarin called him the most logical choice, though Bloomberg notes he lacks the operating experience typically expected of a CEO. Analysts have also floated chief scientist Bill Dally, CTO Michael Kagan, and 32-year veteran Jeff Fisher. Huang's children, Madison and Spencer, both hold management roles at the company, but even observers who mention them question whether either is ready.

The outside list is a who's who of chip leadership: Arm CEO and former Nvidia executive Rene Haas, Intel's Lip-Bu Tan, Apple hardware chief Johny Srouji, and AMD's Lisa Su, who happens to be Huang's first cousin once removed and runs Nvidia's most credible rival. Some analysts have even suggested a co-CEO setup, pairing a technical leader with an operator.

President Trump has also got a favorite. He declared that only Tim Cook could fill Huang's shoes, adding: "A Legend replaces a Legend!"

Elon Musk, meanwhile, is recruiting. Hours before the resignation, while reports of a possible ouster were circulating, a user on X asked Musk to hire Huang. Musk replied: "That would be an honor." He also endorsed a post arguing Nvidia's board should wait for its investigation to conclude before acting.

Is it also game over for GeForce?

That list should worry anyone who buys graphics cards. Look closely and you'll notice most of those names built their careers in data centers, finance, mobile chips, or CPUs. None of them co-founded a company in 1993 to make 3D graphics for PC games.

Huang did, and for all of Nvidia's pivot to AI, he never fully let go of that. Even after rebranding Nvidia as an AI infrastructure company, he kept reminding audiences that GeForce is what brought CUDA into the world, and that the AI boom wouldn't exist without it. At GTC in March, he called the modern Nvidia "the house that GeForce made."

Nvidia's gaming business hit a record $16 billion in the company's last fiscal year, but it was still a rounding error next to the data center. Then this year, Nvidia stopped reporting gaming separately and folded it into a new "Edge Computing" bucket alongside workstations, consoles, robotics, cars, and telecom gear. In the most recent quarter, that entire group brought in $7.2 billion, versus $89 billion from the data center. That's a mere 7.5% of revenue for everything Nvidia sells outside a data center and the earnings release didn't mention GeForce or gaming once.

Under Huang, GeForce arguably survived in part on sentiment, the founder's attachment to the business that built the company.

Gamers have been feeling the shift for a couple of years now. As AI swallowed the world's memory supply, Nvidia reportedly cut GeForce production by as much as 40% in the first half of the year. Kress herself (now interim CEO) warned investors that supply constraints would weigh on gaming going forward. It was widely known that no new gaming GPUs would come out this year, which would be the first such gap in roughly three decades.

Under Huang, GeForce arguably survived in part on sentiment, the founder's attachment to the business that built the company. A successor without that history will look at the same spreadsheet and see a comparatively unattractive consumer business competing with data center chips for the same scarce memory and TSMC wafers. From there, the options range from benign neglect to a spin-off or outright sale.

Then again, GeForce is still the entry point to CUDA for many developers and students. Consumer and data center GPUs share architectures, so much of the R&D carries over.

Nvidia also supplies the chip inside Nintendo's Switch 2. Untangling all of that would be messy. A more realistic risk isn't a sale but a slow fade: fewer launches, longer gaps between generations, and graphics card pricing dictated by how much memory is left after the data center business has taken its share. (If the AI bubble goes bust, that's an entirely different conversation.)

Whoever takes the job, how much attention Nvidia gives GeForce over the next couple of years will be telling.

The spy story keeps getting stranger

The Wall Street Journal is reporting a most surreal detail about the whole spy saga (yet): Huang was introduced to Alice Huang by Kang Wei, a Chinese businessman and former star fund manager he'd known for about a decade. Kang was also Alice Huang's husband, according to people who know the couple.

Huang and Kang reportedly first crossed paths in the 2010s, when Kang's firm Shanghai Hexi was investing in video game companies and Nvidia was mostly a gaming chip business. For roughly two years, Kang appeared to accept his wife's relationship with the Nvidia CEO, at times joking to associates that she worked as Huang's assistant.

The Journal describes the couple as serial dealmakers who moved from games to pharmaceuticals to cloud computing. In 2023, they renamed a Singapore company Megaspeed International, with Alice Huang as a director. Using Alibaba as a promised anchor customer, Megaspeed secured access to chips as an Nvidia partner.

According to the WSJ's sources, Alice Huang and Kang Wei pitched investors on new data center projects, promising to triple their money in three years and expressing confidence they could get Nvidia chips into China.

People familiar with the matter say most of the servers went to Malaysian data centers serving Alibaba, but some were shipped into China. Megaspeed says it followed all export control rules, but the WSJ has sources who say the couple pitched investors on new data center projects, promising to triple their money in three years and expressing confidence they could get Nvidia chips into China.

The New York Times is also reporting today that Singapore's government has just disclosed it held Alice Huang's passport from June 2025 to February over potential false declarations tied to Megaspeed. She was eventually released for lack of evidence, given a stern warning, and banned from re-entering the country.

What happens now with the "central bank of AI"

Beyond Nvidia's own stock, the GPU maker became more than a chip supplier under Jensen: it is an investor, financier, and loan guarantor to a huge slice of the AI industry, with obligations CNBC estimates at around $400 billion.

To name a few such data points: shares of Nvidia-backed neoclouds dropped today, with CoreWeave down about 8%. Big commitments include the $12.9 billion Hugging Face acquisition, which is under review, and a $10 billion share purchase tied to Anthropic's IPO next week.

But none of this changes Nvidia's product roadmap. Vera Rubin is shipping, demand remains strong, and while AMD stock has climbed ~30% in the last few days, there's no way AMD could magically absorb Nvidia's customers even if they all switched tomorrow.

AMD isn't the only alternative, either. Google is now selling its TPUs to outside customers like Anthropic and Meta instead of only renting them through its cloud, and Amazon has signed up Anthropic and OpenAI for gigawatts of Trainium chips. Intel remains the question mark. Nvidia even owns a stake in it after a $5 billion investment last year, and its CEO is on some analysts' list to run Nvidia.

For 33 years, Nvidia's succession plan was essentially Jensen Huang. It now needs a real one.

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I really hope so. NV was basically the only thing holding the AI bubble together. I don't hate AI blindly just because it makes my videogames more expensive. These companies are using financial tricks to syphon money out of our retirement accounts and this needs to stop. I like AI, I'm trying to get more into local AI hosting. The thing is, Nvidia has tens of billions of dollars of GPUs sitting in warehouses all around the world that the energy capacity to use does not exist yet and it will take almost a decade to build the infustructure for the GPUs already sitting in warehouses.

The fake numbers need to end, the artifical garballygook needs to end. I believe that AI is a real technology, but not real enough to pay for itself yet.

I also want to be completely clear. They ran out of money and started using financial tricks to take money out of pension funds and 401k's. A lot of people are going to see their 401k's drop by over 50% over this nonsense while people like Huang walk away with billions to a harem of girls and live out their lives in luxury with money that you thought you would be using to make life easier in your golden years.
 
NVIDIA has been run by the board and scumbag stockholders for years... why do you think they are COMPLETELY EXITING the gaming market and consumer market by late 2027 or early 2028? Stckholders want more dividends and you dont get those wasting money on $$$$ wafers to make tiny little GPU dies for 120$ each when you can make a slab of AI silicone and sell it for 8000$ each.

Huangs wang or lack of wang wont make any difference
 
Why on earth would I mourn the loss of GeForce in gaming GPUs? Sure it’s a theoretical loss of competition but NVIDIA barely tries to compete. They own basically the entire market. If they don’t want to make gaming cards anymore that’s fine. It’d be more honest and AMD can’t just do “NVIDIA - $100” anymore. Intel gets a far better opening and they’re hungry for the market. Suddenly the market dynamics in a static, staid industry get shaken up and you want me to mourn?

Get real. Let AMD start competing with a truly hungry underdog without the 100 ton gorilla of NVIDIA muscling both of them and bullying board partners.

“You have sat too long for any good you have been doing lately. Depart, I say, and let us have done with you. In the name of God, go!”
 
Why on earth would I mourn the loss of GeForce in gaming GPUs? Sure it’s a theoretical loss of competition but NVIDIA barely tries to compete. They own basically the entire market. If they don’t want to make gaming cards anymore that’s fine. It’d be more honest and AMD can’t just do “NVIDIA - $100” anymore. Intel gets a far better opening and they’re hungry for the market. Suddenly the market dynamics in a static, staid industry get shaken up and you want me to mourn?

Get real. Let AMD start competing with a truly hungry underdog without the 100 ton gorilla of NVIDIA muscling both of them and bullying board partners.

“You have sat too long for any good you have been doing lately. Depart, I say, and let us have done with you. In the name of God, go!”

Intel will NOT make any real effort into gaming GPUs any more either. With AMD declaring they are AI only focused going forward and Nvidia a year ahead of fully exiting consumer gpus gaming is DEAD.

Nobody who can make a GPU of any kind is going to sell a wafer die for 100$ when you can sell that same wafer space instead as AI compute for 10-50x the cost.

I have no idea where we go from here but money and stockholder greed always wins because stockholder hold all the power. Nobody making a gpu JUST make gaming gpus for such a HUGE LOSS of $$$

Now we have HBF, along with HBM, and in a few years well have HBcpus .. it is literally game over because making data-center gear, server gear, AI gear will always be magnitudes more profitable.
 
Intel will NOT make any real effort into gaming GPUs any more either. With AMD declaring they are AI only focused going forward and Nvidia a year ahead of fully exiting consumer gpus gaming is DEAD.

Nobody who can make a GPU of any kind is going to sell a wafer die for 100$ when you can sell that same wafer space instead as AI compute for 10-50x the cost.

I have no idea where we go from here but money and stockholder greed always wins because stockholder hold all the power. Nobody making a gpu JUST make gaming gpus for such a HUGE LOSS of $$$

Now we have HBF, along with HBM, and in a few years well have HBcpus .. it is literally game over because making data-center gear, server gear, AI gear will always be magnitudes more profitable.

Except the games still work, the game developers are still working on new games, and your entire stance is a lie. Gaming doesn't REQUIRE new hardware every two years - the tech companies simply sold it that way.

Every single working graphics card still works. The only thing dead here is your ability to think.
 
Why on earth would I mourn the loss of GeForce in gaming GPUs? Sure it’s a theoretical loss of competition but NVIDIA barely tries to compete. They own basically the entire market. If they don’t want to make gaming cards anymore that’s fine. It’d be more honest and AMD can’t just do “NVIDIA - $100” anymore. Intel gets a far better opening and they’re hungry for the market. Suddenly the market dynamics in a static, staid industry get shaken up and you want me to mourn?

Get real. Let AMD start competing with a truly hungry underdog without the 100 ton gorilla of NVIDIA muscling both of them and bullying board partners.

“You have sat too long for any good you have been doing lately. Depart, I say, and let us have done with you. In the name of God, go!”
You mean the AMD that went out last week and said "We are a datacenter first" company? The AMD that cancelled any high end iterations of their 9070XT?

Highly unlikely.

There's just not any incentive to put any money into the consumer market now - people are refraining from upgrading due to the insane cost of memory and storage.

This will shift once the AI bubble fades - when that happens is unclear, but what we do know - is that Samsung, Micron and SKHynix have already booked productions orders until the end of 2027, so I guess not much will happen until 2028
 
Except the games still work, the game developers are still working on new games,

apparently you have not noticed the dozen or so major studios get shuttered.... why make huge complicated games when the gaming market is reliant on hardware that now costs 3-5x as much with people earning less money?

current games may work, some future games may work, but eventually it all stagnates... sales drop and more studio die off as gaming rigs give way to APUs with limited power and resources ... Sure studios might get a little better at using the new limited and aging platforms but you can only push so many vertices, textures, ai-pathing through crap hardware of the future.

Even SONY has said this directly.

since your resorting to childish personal insults I can only assume you know I'm right and you hate it.
 
IMO, Leatherman is over-rated. It was Nvidia's "grunts," aka engineers, that did the heavy lifting and Leatherman was happy to take all the credit.

Good riddance to bad rubbish.
 
Could this be the future path? I'm definitely no expert, so feel free to pick it apart and call me a *****:

So AI chips make NVidia/AMD lots more money than consumer GPUs. They want to maximize profit - so all AI takes all cutting edge wafer nodes capacity. The next gen wafer node then arrives, and then all AI chips(maybe not 100% all) moves to the new node. The previous wafer node now has gobs of unused production capacity. The AI companies want the new hotness, gamers want new PC/Console GPUs. So gamer GPU chips are then produced in large quantities on the previous node.

Repeat that cycle and gamers then have their GPUs increasing in performance every 1-3 years.

Old nodes aren't ever scrapped as soon as the next one arrives. It is very typical for some relatively ancient nodes to still be producing useful chips like embedded microcontrollers for many many years. Even AMD's Ryzen architecture chiplets separate the CPU cores to the cutting edge node and IO dies handling memory controllers and PCIE and such on an older wafer node.

For the DRAM memory production shortfall, that too will sort itself off in time, but not likely soon and probably many years. Gamer GPUs will likely have to utilize a previous gen DRAM as well. At present though DDR4 and even DDR3 have seen price spikes from demand.
 

videocardz.com/newz/amd-gaming-gpu-supply-reportedly-falls-20-to-50-in-china

AMD’s gaming GPU supply in China has reportedly fallen by 20% to 50% since October. According to a report from Board Channels, allocations to graphics card partners have decreased during the fourth quarter.

The report claims that monthly allocations to AIB partners continue to shrink, however it does not provide shipment totals or explain the baseline used for the percentage reduction.

Board Channels expects supply to stay tight through January 2027. Its account describes AMD’s gaming GPU shortages as comparable to those affecting NVIDIA, claiming that AMD has few gaming chips available to sell to board partners.
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AMD has seen the light and is "AN AI COMPANY" per their announcement.

FABS in current use will NOT make more NV 4xxx series or 5xxx series cards or AMD 9xxx/7xxx/5xxx cards when those wafer can make 10x as much (or more!) selling the same silicon space as AI gear.
 
Could this be the future path? I'm definitely no expert, so feel free to pick it apart and call me a *****:

So AI chips make NVidia/AMD lots more money than consumer GPUs. They want to maximize profit - so all AI takes all cutting edge wafer nodes capacity. The next gen wafer node then arrives, and then all AI chips(maybe not 100% all) moves to the new node. The previous wafer node now has gobs of unused production capacity. The AI companies want the new hotness, gamers want new PC/Console GPUs. So gamer GPU chips are then produced in large quantities on the previous node.

Repeat that cycle and gamers then have their GPUs increasing in performance every 1-3 years.

Old nodes aren't ever scrapped as soon as the next one arrives. It is very typical for some relatively ancient nodes to still be producing useful chips like embedded microcontrollers for many many years. Even AMD's Ryzen architecture chiplets separate the CPU cores to the cutting edge node and IO dies handling memory controllers and PCIE and such on an older wafer node.

For the DRAM memory production shortfall, that too will sort itself off in time, but not likely soon and probably many years. Gamer GPUs will likely have to utilize a previous gen DRAM as well. At present though DDR4 and even DDR3 have seen price spikes from demand.
You need FABS to do that in, there are only so many FABS, and when a FAB ages out they ''retool it'' .. IE decommission the old tech and put in nee lithography gear.

But again ... even if you can magically buy this ''old gear'' and build a clean-room fab to use that gear are you... the owner... answering to STOCKHOLDERS going to make a tiny silicon flake you can sell for 100$ or a tiny silicon flake you can sell for 2000$ or 4000$?
 
I hope they do drop gaming cards, so gamers can finally get that sweet sweet victim status they desperately crave and can finally excuse spending $2000 on an AMD 9050.
apparently you have not noticed the dozen or so major studios get shuttered.... why make huge complicated games when the gaming market is reliant on hardware that now costs 3-5x as much with people earning less money?

current games may work, some future games may work, but eventually it all stagnates... sales drop and more studio die off as gaming rigs give way to APUs with limited power and resources ... Sure studios might get a little better at using the new limited and aging platforms but you can only push so many vertices, textures, ai-pathing through crap hardware of the future.

Even SONY has said this directly.

since your resorting to childish personal insults I can only assume you know I'm right and you hate it.
The game studios shuttering has far more to do with them producing complete trash nobody likes that doesn't sell, repeatedly, for years on end, far moreso then consumers not buying 5090s.

All these new games run on 3060s. They're built to run on the ps5 or Xbox one s.
 
Except the games still work, the game developers are still working on new games, and your entire stance is a lie. Gaming doesn't REQUIRE new hardware every two years - the tech companies simply sold it that way.

Every single working graphics card still works. The only thing dead here is your ability to think.
And did you miss this nugget?

tomshardware.com/pc-components/cpus/intel-shifts-production-capacity-from-consumer-to-server-cpus-in-face-of-unprecedented-ai-demand-company-navigating-one-of-the-most-significant-supply-shortages-in-history

Intel has also said they are only going to be AI focused ... reserving more and more WAFER space for Xeon CPUs for AI only, greatly reducing the number of consumer CPUs.
 
I hope they do drop gaming cards, so gamers can finally get that sweet sweet victim status they desperately crave and can finally excuse spending $2000 on an AMD 9050.
The game studios shuttering has far more to do with them producing complete trash nobody likes that doesn't sell, repeatedly, for years on end, far moreso then consumers not buying 5090s.

All these new games run on 3060s. They're built to run on the ps5 or Xbox one s.

Not disagreeing... but eventually the lack of good hardware will kill a number of them off as the game engines stagnate, lacking the ability to push more/better features through weaker hardware.
 
A letter to the doomers claiming the end of consumer GPUs

Get real. This market may change but it won’t disappear. Perhaps the consumer GPU division won’t use bleeding edge nodes but I assure you, someone will fill the obvious market demand.

As for Intel, do you all forget that Intel has foundries they need to keep humming with chip orders? Are you all so silly to think this AI demand isn’t going to slacken? B2B sales have ALWAYS been more profitable than B2C yet consumer cards have existed until now.

Intel has de facto exited the consumer GPU market due to rising costs of RAM. Can’t make a low enough cost GPU because of it. So we get a workstation card instead of B770. Do you all truly think a B770 wouldn’t have sold? The B580/B570 were the go to recommendations for sub $300 GPUs.

Intel has been struggling to find external clients for their foundries. I can’t imagine the boards of AMD or Intel doing anything other than rubbing their hands with glee at a potential market opportunity.

Yes, workstation cards have higher ASP. Consumer cards have volume. It was gamers who kept AMD alive with semi-custom sales to Sony and MS. You think those companies wouldn’t prefer to sell a $500 Series X or PS5? How about Valve and their Steam Machine?

I will not mourn the loss of NVIDIA should they choose to close GeForce. I think it would be supremely stupid but then…their CEO was just screwing a VP and suspected spy so maybe they haven’t been the brightest over there.
 
CEOs can generally sleep with whoever they want, so long as they aren't an employee or an agent of a foreign intelligence service. That is a pretty low barrier to clear, but obviously too much of a challenge for ol' Jenny-boy here
The saddest part is that these ultra rich guys that sleep around always do it with a subordinate or someone who is off limits, and it's usually someone not even very attractive. Meanwhile, they could literally have a hundred different ATTRACTIVE women lined up at their door every single day and could have their pick if they need to get laid that badly. That's how much money these guys have. But no, they always mess around with fatties and uggos at work who are off limits. It's almost like the mere fact they can't have those women makes them want them even more.
 
The saddest part is that these ultra rich guys that sleep around always do it with a subordinate or someone who is off limits, and it's usually someone not even very attractive. Meanwhile, they could literally have a hundred different ATTRACTIVE women lined up at their door every single day and could have their pick if they need to get laid that badly. That's how much money these guys have. But no, they always mess around with fatties and uggos at work who are off limits. It's almost like the mere fact they can't have those women makes them want them even more.
ewww, gross misogyny. Are you an incel? You sound like an incel.
 
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