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YouTube is expected to unveil its long-rumored video subscription service at a media event this Wednesday at its Los Angeles production studio.
A little over a year ago, word got out that Google was preparing to set aside millions of dollars to fund the creation of original content from some of its top content creators. Sources at the time neglected to mention that at least some of the new content from the initiative would be put behind a subscription paywall (or maybe it hadn't been decided yet) which is what’s getting ready to happen according to Re/code.
The premium subscription service is also expected to include other perks such as ad-free viewing, a feature that users have been requesting for ages, and the ability to download content for offline viewing. Scuttlebutt suggests the subscription will sell for around $10 per month.
YouTube’s premium service generated a bit of controversy earlier this year when popular content creators received an e-mail from the company that more or less insisted they participate in the paid subscription service. Failure to do so would reportedly set their videos to private, making it nearly impossible for people to find them.
Content creators may have a bit more time to decide their stance on the issue. Sources tell the publication that some of the content hasn’t been created yet and thus, won’t be available until sometime next year.
Either way, we should have more answers on the matter in just a few days.