YouTube planning to improve platform support for podcasts

[Daniel Sims]

Rumor mill: Users can already find a lot of podcasts on YouTube, but the platform doesn't officially support them the way it supports movies or music. Recent reports suggest that may change, though with no indication of when.

Podnews claims to have received a presentation sent by YouTube to podcasters, which lays out upcoming features to support podcasts. They appear designed to facilitate searching for and monetizing podcasts.

YouTube currently has dedicated sections for movies, music, and game streaming, but not one for podcasts despite their prevalence there. The presentation slides mention a page dedicated to podcasts at "youtube.com/podcasts," though that URL doesn't lead anywhere yet.

From there, YouTube may be planning a way to incorporate podcast RSS feeds directly. One slide is about the growth of audio-only ads from Google to further monetize music and podcasts. It says ads sold by other companies are coming sometime this year.

Analytics and metrics targeting audio-only content are also on the way so that podcasters will get a more accurate sense of their audiences. The presentation mentions analytics platforms like Podtrac, Chartable, and Nielsen.

Last October, Google confirmed it had hired Kai Chuk to manage podcasts on YouTube. It hasn't officially said anything on the subject since.

Permalink to story.

https://www.techspot.com/news/93996-youtube-reportedly-planning-increase-support-podcasts.html

 

[Dimitriid]

Gotta get some of that Mr Ed misinformation money back in!

 

[ZedRM]

If YouTube really wanted to improve the platform, they'd stop making annoying "features" such as "In-line Playback" and closed captions on by default. They would also move those setting on to their servers, stored in user profiles server-side instead of being stored in browser cache where, for many people, those settings get deleted when the browser is closed for security reasons.

It's like YouTube site coders don't understand common sense nor how to use their heads for something more than a seat cushion.

 

[dualkelly]

If YouTube really wanted to improve the platform, they'd stop making annoying "features" such as "In-line Playback" and closed captions on by default. They would also move those setting on to their servers, stored in user profiles server-side instead of being stored in browser cache where, for many people, those settings get deleted when the browser is closed for security reasons.

It's like YouTube site coders don't understand common sense nor how to use their heads for something more than a seat cushion.

download Enhancer for YouTube web browser extension....All the beautiful choices for youtube including dark skins and anything else you can possible want.

 

[SirDigby]

I use YT for podcasts over Spotify because podcast distributors on Spotify put their own ads into the podcast even if you have Spotify Premium, whereas YT podcasts don't have that. Ofc both still have the issue of 'sponsors' done by the host themselves but that wont ever go away.

 

[ZedRM]

download Enhancer for YouTube web browser extension....All the beautiful choices for youtube including dark skins and anything else you can possible want.

Waaay ahead of you. Here's the problem, Enhancer does have a setting for InLine Playback or captions. I've looked at the recent update, not there. The problems I've stated above are for YouTube to fix.