Threads is a new app, built by the Instagram team, for sharing text updates and joining public conversations. Like Twitter, users write posts – up to 500 words – for followers, who can then like, reply, and share them. There's also a direct message option, and being linked to Instagram means you can log in with your Instagram handle and find and follow your Insta friends.

You log in using your Instagram account and posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length.

Your feed on Threads includes threads posted by people you follow, and recommended content from new creators you haven't discovered yet. Posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. You can easily share a Threads post to your Instagram story, or share your post as a link on any other platform you choose.

Threads is Meta's first app envisioned to be compatible with an open social networking protocol – we hope that by joining this fast-growing ecosystem of interoperable services, Threads will help people find their community, no matter what app they use.

Whatever it is you're interested in, you can follow and connect directly with your favorite creators and others who love the same things - or build a loyal following of your own to share your ideas, opinions and creativity with the world.

Everyone who is under 16 (or under 18 in certain countries) will be defaulted into a private profile when they join Threads. You can choose to follow the same accounts you do on Instagram, and find more people who care about the same things you do. The core accessibility features available on Instagram today, such as screen reader support and AI-generated image descriptions, are also enabled on Threads.

What's New

  • Directly share a post to your Instagram DMs
  • Custom alt-text for photo/video
  • New mention button to easily mention someone's account in your Thread