The recently released streaming video box dubbed “Roku” by Netflix is about to become a bit more attractive. The unit, released in May as a way to access streaming Netflix content easily and play it on your TV, is supposedly getting an upgrade, with a mysterious partner entering the scene to offer even more streaming content that Netflix currently doesn't.
Netflix isn't saying who the new partner will be, or how long until the Roku will support it, but some speculation suggests it could be other companies known for streaming content or getting in on the action, like YouTube or Apple. Netflix does make their money selling content they provide, which some would think would exclude them from having other providers hop on board with their device. However, the inclusion of other providers might be somewhat forced: It seems that companies like Microsoft and Sony are preparing software solutions for their respective consoles that could access Netflix's on-demand service.