The remaining devices will go to existing Web developers in the Google Code community, but the company is also accepting entries from professional Web developers into the Google TV Web Developer Promotion. You'll need to include a short summary about the type of interesting website your company would like to create or optimize for Google TV. Google is planning to select 2,500 winners from those entries.
For those outside of US borders: "this giveaway is only for U.S based developers," Google said. "We hope to make Google TV available in other markets soon.