Jawbone has unveiled a pair of new fitness tracking wearables targeting both the entry-level as well as high-end markets.

Up Move is described as a simple yet savvy fitness tracker priced within reach of everyone. The $49.99 button-style tracker is capable of tracking steps, exercise and calorie burned throughout the day. It can also track hours slept and quality of sleep to help get the most out of your downtime.

The tracker works alongside Jawbone's Up app which includes a new feature called Smart Coach. As the name suggests, Smart Coach provides motivation to help guide users to make healthier choices.

The device can be snapped into a wrist strap like a traditional tracker or a clip that can be attached to a pocket, bra strap or belt loop for more discrete use. Up Move comes in five different color options and is available for purchase as of writing.

UP3, meanwhile, is the company's latest and most advanced tracker that replaces the UP24. The new model is thinner and sleeker and is capable of differentiating activities so it can better gauge calories burned. What's more, it also tracks sleep and can determine what sleep cycle you're in at any given time.

Unlike the majority of newer fitness bands on the market, Jawbone elected not to include a display on the UP3. Instead, wearers can tap the top of the band to get an LED indication of how far they are into their daily goal and sync with the smartphone app for a full statistics breakdown.

Jawbone's UP3 retails for $179.99 and will be available for purchase soon.