Facebook has announced that it has partnered with the National Center for Missing and Exploited Children (NCMEC) to bring Amber Alerts, which seek the help of communities to find missing children, to its users' news feeds.
The alerts will include any available information related to the missing children, including a photograph, a license plate number of the suspected abductor, as well as the name and description of the child and suspected abductor.
"Our goal is to help get these alerts out quickly to the people who are in the best position to help," Facebook Trust and Safety Manager Emily Vacher said.
Only those Facebook users who are within range of a search area, which is determined by law enforcement, will see the alerts. This means that the number of alerts people will see will depend on how many are issued in their area. "Some people may see a few each year and many people will likely get no alerts at all," Vacher noted.
The alerts will be pushed out on both desktop and mobile, although the social networking company says that they will not trigger any notifications to a person’s phone.
The Amber Alert warning system was established 15 years ago after the abduction and murder of its namesake, 9-year-old Amber Hagerman. The program, which is operated by the US Department of Justice, has helped recover more than 725 children to date.
For the past few months, Facebook has been adding some serious, really useful tools to the News Feed -- back in October last year, the company launched a Safety Check feature that aims to help you connect with your family, friends, and loved ones during or after natural disasters.