One way to gauge the popularity or success of a video game franchise is by sheer sales figures. True cultural icons may find their way to the silver screen but what Ubisoft is planning is unlike anything we've seen to date.

The popular video game publisher best known for the Far Cry and Assassin's Creed series has announced plans to open its very own theme park.

Slated to open in 2020, the 10,000-square-meter indoor theme park will feature complex rides, shows and other attractions based on the publisher's various games and characters. The project is being led by Ubisoft Motion Pictures with help from Malaysian theme park developer RSG.

Ubisoft notes that RSG will own and operate the park while the publisher will maintain creative control over its attractions.

Jean de Rivieres, senior vice president of Ubisoft Motion Pictures, said his company's intentions are to immerse people in reactive worlds where they can interact with each other and become the heroes of life-sized games.

Why Malaysia?

As Rivieres points out, it's the second most visited country in Asia. Furthermore, there's room for multiple projects in the region that'll be fueled by a growing middle class with an increasing income and an appetite for entertainment.

Ubisoft also has an Assassin's Creed movie in the works. The lead role in that film will be played by Michael Fassbender, the same actor that'll portray Steve Jobs in the upcoming biopic from Aaron Sorkin.

No word yet on what the park will be called.