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In a bid to increase health insurance coverage among millennials, basketball star Shaquille O'Neal has announced a competitive gaming event that will take place live at the White House. Numerous eSports stars from around the gaming community will take part in the competition. Starting at 4PM ET on December 12th, the four-hour event will be streamed to Twitch. The "White House Competitive Gaming Event" will feature hit titles including Rocket League, Street Fighter V, and others. Notable attendees include members of NRG eSports as well as Justin Wong and Mike Ross.
The event hopes to raise awareness about the Affordable Care Act, better known as Obamacare. Millennials have historically had the highest uninsured rates. These rates saw a steep decline over the past few years, but there are still millions of uninsured young adults. By partnering with Twitch, the Obama administration hopes to attract some of its 9.7 million daily users. Twitch has a surprisingly engaged demographic with each user watching roughly 2 hours of content per day. This last push for enrollment comes just 3 days before the December 15th deadline prior to coverage beginning in 2017.
President Obama will likely show up in a special appearance, too. The President along with the First Lady have consistently been advocates of physical activity and have promoted spending time away from screens, so the event definitely comes as a change of pace. It's not the first time Obama has engaged with gamers though.
As the transfer of power between President Obama and Trump approaches, it appears the White House is doing all it can to sign young adults up for health insurance. The lighthearted event looks to be a fun mix of gaming and healthcare discussion. Maybe we'll even see President Obama pull off a few clutches or combos from behind the controller. Viewers can tune in here to watch the event.