Paying more than $5 million for a 30-second ad spot may sound insane but during the Super Bowl, most advertisers consider it money well spent. Last year, more than 111 million viewers tuned in to watch the annual NFL championship game. Although interest in pro ball has waned a bit this season due to various political reasons, don’t expect that to have much of an impact on ratings come Sunday.
Super Bowl commercials are a showcase of creative talent and this year’s batch of ads look to be no different. We’ve compiled some of the best Super Bowl LII ads from a variety of brands you’re no doubt already familiar with. All that’s left at this point is to pick your favorite.
Bud Light, “The Bud Knight”
Jack in the Box, “Jack vs Martha”
Groupon, “Who Wouldn’t”
Doritos & Mountain Dew, “Doritos Blaze vs. Mtn Dew Ice”
Coca-Cola, “The Wonder of Us”
Squarespace, “Make it Happen with Keanu Reeves”
Budweiser, “Stand By You”
Pepsi, “This is the Pepsi”
Amazon, "Alexa Loses Her Voice"
Kia, “Feel Something Again”