Whether your favorite part of the Super Bowl is tweeting snarky comments about it, or you use Twitter to follow the score – get ready to see emojis from big name brands that cost some serious cash. According to Ad Week, Twitter offers brands the option to make their own emojis if they can afford the “seven-figure” price.

Budweiser is the latest brand to join the paid-for Twitter emoji group, with two launching today as part of its politically-themed Super Bowl ad. We don’t know what the emojis will look like yet, but since Budweiser is the Super Bowl’s only beer sponsor it will surely be something boozy. Pepsi will also have their own branded emoji – a Pepsi can with notes floating out of it that shows up when you use the hashtag #PepsiHalftime.

Twitter's first paid brand emoji was for Coca-Cola and came out in September of last year. The company has also made emojis for the 2016 Election, the Chinese New Year and Star Wars – all of which are big topics of conversation on the social media platform. But those emojis aren't paid for by big sponsors, and after a rough 2015 Twitter must be looking for anything to improve their standing. Maybe getting brands to buy ridiculously expensive emojis are (part of) the answer.

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