A decade from now, music will be custom tailored for each listener

Shawn Knight

TechSpot Staff
Staff member

During a recent speaking engagement at Creative Destruction Lab’s second annual Super Session event, Khosla Ventures CEO Vinod Khosla said that in 10 years from now, he doesn’t think we will be listening to music (at least, not in the traditional sense). Instead, the venture capitalist believes we’ll all be soaking in custom songs designed individually for the listener, tailored to particular needs or preferences.

As weird as that sounds, Khosla may not be far off base.

Plenty of time and effort has already gone into using AI and other methods to alter music and as Stuart Dredge highlighted earlier this year on Medium, listening habits are changing.

Consumers are increasingly opting for playlists based on their mood or activity rather than seeking out a specific song or band. Should that trend continue, it’s not inconceivable to think that music as we know it could evolve to better meet our needs.

Image credit: 3d illustration of human with headphones by whiteMocca

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Evernessince

TS Evangelist
Having machines tailor songs to the user is completely opposite to the point of music, which is imparting an experience, creativity, or sending a message. By giving users what they think they want, you rob them of the chance to discover. Can you imagine a life lived where your first preferences were your only preferences? Machines constantly feed you what they know you like, never giving you a chance to grow, to experience, to live.

Not that modern pop music is really providing any of the 3 points I provided above. The pop music bubble may pop due to the studio's own bastardization of the industry but there will always be a place for quality music.
 

Kinemon

TS Rookie
Ai is going to replace musicians making music, actors and directors making movies, and between AI and robotics pretty much every job that humans do will disappear within the next 10-20 years. Why spend huge budgets and years making a movie when an advanced AI could spit one out in a second for free. Look at marvel movies, they are 90% cgi already.
 

Uncle Al

TS Evangelist
The simplest problem with their idea is that it leaves NO openings for anything radically different. If you listen to the same old stuff day in and day out you miss the opportunity to discover something you never have before. Talk about limiting your horizons!
 
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m4a4

TS Evangelist
Yeah, ok. My tastes aren't shallow enough to guess at so easily. I like melody over all else (which can span across any genre). And is very subjective.

You might be able to find songs I don't mind listening to, but good luck finding song that I like/love listening to...
 

mcborge

TS Guru
Music instills emotions, emotions can be manipulated, aaah! Skynet is getting at us via our music. Seriously though all this makes me wonder if it could be used in some subliminal way to soften us up for ads. For instance you could start hearing holiday related songs for a few hours before being served with an ad for a holiday resort or playing songs featuring the word "Hungry" before serving you an ad for takeout.
 

XtremeHammond

TS Addict
The only thing that makes music alive is a human being behind it.
Although, there are a lot of tools to help creators, it's obviously felt when the results sound forced and insincere. I don't think it will differ with AI and neural networks.

But, I'm absolutely sure that a decade from now, there will be more custom tailors with own micro-communities supporting them.
 

captaincranky

TechSpot Addict
Music instills emotions, emotions can be manipulated, aaah! Skynet is getting at us via our music. Seriously though all this makes me wonder if it could be used in some subliminal way to soften us up for ads. For instance you could start hearing holiday related songs for a few hours before being served with an ad for a holiday resort or playing songs featuring the word "Hungry" before serving you an ad for takeout.
We're getting fed a steady diet of that now. I think I hear strings at all the poignant parts of a TV show, and have heard them for decades. A devastating loss usually requires several cellos.Try taking the sound track out of a movie, and you're pretty much left with day to day life. As a matter of fact, when movies were silent, they had an organist supply "mood music" to try and match the screen action.

Madison Avenue has had what you're suggesting down for decades. They anticipate a persons "needs". How many commercials do you see for "feminine hygiene products" during the Superbowl? wings, pizza, and beer, that's what they roadblock the game with for the most part. And really, don't the Christmas carols start earlier every year. "Jesus is coming, the more you spend and give, the closer your place in heaven will be all paid up by the time you get there"... :rolleyes:

The overarching irony is, all this nonsense was predicted by prog rockers decades ago. Don't believe me? Then listen to Rush, "2112", and Emerson. Lake, and Palmer, with "Brain Salad Surgery".

Rush's "2112" was released on April Fool's Day, 1976:

For those not into metal, the "Overture" ends at 4:20

While ELP's "Brain Salad Surgery" was released November 1973

Of the albums 10 tracks, the following are the ones of most concern to this issue:




On this last track, you'll have to indulge, or at least bear with, Mr. Emerson. He does get carried away with his classical / jazz / prog rock organ / synth solos
 
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mcborge

TS Guru
We're getting fed a steady diet of that now. I think I hear strings at all the poignant parts of a TV show, and have heard them for decades. A devastating loss usually requires several cellos.Try taking the sound track out of a movie, and you're pretty much left with day to day life. As a matter of fact, when movies were silent, they had an organist supply "mood music" to try and match the screen action.

Madison Avenue has had what you're suggesting down for decades. They anticipate a persons "needs". How many commercials do you see for "feminine hygiene products" during the Superbowl? wings, pizza, and beer, that's what they roadblock the game with for the most part. And really, don't the Christmas carols start earlier every year. "Jesus is coming, the more you spend and give, the closer your place in heaven will be all paid up by the time you get there"... :rolleyes:

The overarching irony is, all this nonsense was predicted by prog rockers decades ago. Don't believe me? Then listen to Rush, "2112", and Emerson. Lake, and Palmer, with "Brain Salad Surgery".

Rush's "2112" was released on April Fool's Day, 1976:

For those not into metal, the "Overture" ends at 4:20

While ELP's "Brain Salad Surgery" was released November 1973

Of the albums 10 tracks, the following are the ones of most concern to this issue:




On this last track, you'll have to indulge, or at least bear with, Mr. Emerson. He does get carried away with his classical / jazz / prog rock organ / synth solos
Prog rock was a bit before my time to be honest but I get your point.
 

HofyPC

TS Rookie
Music instills emotions, emotions can be manipulated, aaah! Skynet is getting at us via our music. Seriously though all this makes me wonder if it could be used in some subliminal way to soften us up for ads. For instance you could start hearing holiday related songs for a few hours before being served with an ad for a holiday resort or playing songs featuring the word "Hungry" before serving you an ad for takeout.
We're getting fed a steady diet of that now. I think I hear strings at all the poignant parts of a TV show, and have heard them for decades. A devastating loss usually requires several cellos.Try taking the sound track out of a movie, and you're pretty much left with day to day life. As a matter of fact, when movies were silent, they had an organist supply "mood music" to try and match the screen action.

Madison Avenue has had what you're suggesting down for decades. They anticipate a persons "needs". How many commercials do you see for "feminine hygiene products" during the Superbowl? wings, pizza, and beer, that's what they roadblock the game with for the most part. And really, don't the Christmas carols start earlier every year. "Jesus is coming, the more you spend and give, the closer your place in heaven will be all paid up by the time you get there"... :rolleyes:

The overarching irony is, all this nonsense was predicted by prog rockers decades ago. Don't believe me? Then listen to Rush, "2112", and Emerson. Lake, and Palmer, with "Brain Salad Surgery".

Rush's "2112" was released on April Fool's Day, 1976:

For those not into metal, the "Overture" ends at 4:20

While ELP's "Brain Salad Surgery" was released November 1973

Of the albums 10 tracks, the following are the ones of most concern to this issue:




On this last track, you'll have to indulge, or at least bear with, Mr. Emerson. He does get carried away with his classical / jazz / prog rock organ / synth solos
For those who do not want to listen to the great album (Rush 2112) read the book. Ayn Rand - Anthem
 
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