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During a recent speaking engagement at Creative Destruction Lab’s second annual Super Session event, Khosla Ventures CEO Vinod Khosla said that in 10 years from now, he doesn’t think we will be listening to music (at least, not in the traditional sense). Instead, the venture capitalist believes we’ll all be soaking in custom songs designed individually for the listener, tailored to particular needs or preferences.
As weird as that sounds, Khosla may not be far off base.
Consumers are increasingly opting for playlists based on their mood or activity rather than seeking out a specific song or band. Should that trend continue, it’s not inconceivable to think that music as we know it could evolve to better meet our needs.
Image credit: 3d illustration of human with headphones by whiteMocca