Amazon locks up exclusive distribution rights to Thursday Night Football through 2033

Shawn Knight

Posts: 13,062   +130
Staff member
Why it matters: Amazon has locked up long-term rights to exclusively distribute Thursday Night Football games, the National Football League has announced. Financial terms of the agreement weren’t announced although sources reportedly familiar with the matter told CNBC that Amazon is paying about $1 billion per year for the exclusive rights.

The new agreement begins with the 2023 season and runs through the 2033 season. It’s the NFL’s first exclusive national broadcast package with a digital streaming service, and will include the rights to broadcast 15 Thursday Night Football games as well as one pre-season game per year.

Each Thursday night game will also be televised over-the-air in the participating teams’ home markets.

The two sides first partnered to bring Thursday Night Football to Amazon Prime Video during the 2017 season. A year earlier, the NFL worked with Twitter to distribute select games during the regular season.

Amazon said it also intends to deliver new pre-game, half-time and post-game shows, and will keep producing interactive features like Next Gen Stats and X-Ray for a more customizable viewing experience.

The NFL also announced updated media agreements with existing partners including CBS, ESPN, NBC, FOX and the NFL Network. Per CNBC sources, the collective value of the new agreements is more than $100 billion.

Images courtesy Twin Design, Jamie Lamor Thompson

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OortCloud

Posts: 576   +430
Yay! Amazon continues to invade and take over yet another entire industry. They wiped out retail, now they move their Sauron-like gaze on to broadcasting.
They can put all the cameramen on zero-hours contracts and avoid paying tax in another whole sector!
Jeff can buy a few more desert islands.
Happy days.
 

Dimitriid

Posts: 372   +648
Yay! Amazon continues to invade and take over yet another entire industry. They wiped out retail, now they move their Sauron-like gaze on to broadcasting.
They can put all the cameramen on zero-hours contracts and avoid paying tax in another whole sector!
Jeff can buy a few more desert islands.
Happy days.

Well to be fair, this would be like Sauron placing his evil gaze upon the shire: Broadcast TV was already in shambles with cable cutters being at an all time high so it's not exactly hard for a rich MF like Bezos to just take it over for sports
 

DZillaXx

Posts: 210   +312
Honestly all sports should move off cable. For many it is the only reason they still pay for it.

My Generation agrees, if you are going to spend 60 bucks on TV content you might as well do it on streaming subscriptions. Atleast you have a choice on what you watch with out having to pause for ads every 15minuets.

I've been watching thursday night games on Prime for years now. Has been the best way to do so for a long time.