AMD says Big Navi, not next-gen consoles, will be its first RDNA 2 product

[BoboOOZ]

I find this article's headline (about 2080 Ti) odd. Why would AMD aim for 2080Ti performance? 2080 Ti will obviously be dethroned by Ampere's new flagship. If the rumors hold true, both AMD and Nvidia have been working on much better architectures and bigger dies for so long. 2080 Ti is 2 year old tech so it can be a mid-tier performer soon.

They were not aiming for the 2080Ti, they were aiming higher, but from their communication, it seems that they expected Nvidia to come with a small performance increase of only around 15 percent, like last time.
But it appears that Nvidia perceived the threat correctly, and will provide a decent performance increase this year (30-40) over the last generation.
So it's unclear if AMD has any chance of taking the crown.

 

[meric]

They were not aiming for the 2080Ti, they were aiming higher, but from their communication, it seems that they expected Nvidia to come with a small performance increase of only around 15 percent, like last time.
But it appears that Nvidia perceived the threat correctly, and will provide a decent performance increase this year (30-40) over the last generation.
So it's unclear if AMD has any chance of taking the crown.

Ampere is a new architecture and also being made with a new, better process. I doubt AMD made a wrong expectation.

 

[krizby]

Awww my ancient 1080 only does 10 bpc. I'll have to live with the embarrassment of only 1 billion colors to your 68 billion.

incoming AMD fans arguing about 68 billions colors are gimmicks .

 

[Bamda]

Look at the history, it has been like this for years. NVIDIA releases a card, its more powerful than AMD. AMD comes in, might be nearing or topping the NVIDIAs flagship and NVIDIA releases the new iteration. Rinse and repeat.

So OT, yeh AMD might have the answer, but does not mean it will compete with NVIDIAs flagship. Shame, I know...

It doesn't matter since 99.9% won't ever buy one, we want great cards from AMD that competes with Nvidia. I could care less who has the top card.

 

[krizby]

It doesn't matter since 99.9% won't ever buy one, we want great cards from AMD that competes with Nvidia. I could care less who has the top card.

well seems like a whole lot of people couldn't care less about what you think . 2080 Ti is still the fourth best seller by revenue share at mindfactory during Q1 2020

https://www.reddit.com/r/hardware/comments/g5eu7t

 

[Mister_K]

It doesn't matter since 99.9% won't ever buy one, we want great cards from AMD that competes with Nvidia. I could care less who has the top card.

Lets say that is true. Does AMDs midrange beat the likes of 2060/2070s?

 

[Lew Zealand]

Thx for those numbers. OK based on the breakdown in the 3rd chart, if I'm interpreting correctly 2/3rds of Nvidia's overall revenue comes from $500 and up video cards, where AMD has *no* product at all at this time.

AMD needs to get off their *** in this segment if they want to make more money.

 

[krizby]

Thx for those numbers. OK based on the breakdown in the 3rd chart, if I'm interpreting correctly 2/3rds of Nvidia's overall revenue comes from $500 and up video cards, where AMD has *no* product at all at this time.

AMD needs to get off their *** in this segment if they want to make more money.

AMD does have a product above 500usd, it's the Radeon VII , and they lose money making it...

 

[Reehahs]

Actually Navi is better than Turing performance wise, they just didn't make a bigger GPU with more CUs, with 80 CUs they would've come close or beat the 2080ti.
The question is why they didn't do it, in the old days nVidia and ATI, exchanged blows every few months. Have they done it Turing would've been more affordable, and AMD can claim having the fastest GPU for a year, but at 400w though...

400w of continuous heat is very nice through winter.