AMD warns gaming revenue will plunge over 20% as memory prices drive up PC hardware costs

midian182

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Winners & losers: AMD's AI business is booming, but, as we all know, that's not good news for gamers. The company says rising memory and component prices will hit demand in the second half of 2026, with gaming revenue now expected to fall by more than 20% from the first half.

AMD's first-quarter results were good news for investors. Revenue hit $10.3 billion, up 38% year over year, while the data center segment climbed 57% to $5.8 billion on the back of Epyc CPUs and Instinct GPUs. Client and Gaming also improved, rising 23% to $3.6 billion, with gaming revenue up 11% to $720 million thanks to solid Radeon GPU demand.

But AMD's outlook wasn't so positive. The company said it is preparing for weaker PC shipments and a sharper pullback in gaming as memory and other component costs continue to climb. The shortage that has already made desktop builds more expensive is now threatening to further affect GPUs, laptops, and console hardware.

Data: App Economy Insights

AMD CFO Jean Hu said second-half gaming demand will be "impacted by higher component and memory cost," with revenue expected to decline "more than 20%" compared with the first half.

Lisa Su was similarly ominous, calling it a "tight memory environment" and saying AMD is seeing "cost increases on the memory side." The CEO added that the company has secured enough supply to meet its internal targets, especially for higher-margin AI and data center products, but the broader market is feeling the squeeze. When memory makers can sell HBM and advanced DRAM into AI servers at premium prices, consumer hardware inevitably moves down the priority list.

It's a particular problem for gaming. Radeon cards rely on GDDR memory, consoles use AMD semi-custom SoCs paired with large memory pools, and modern gaming laptops are already sensitive to bill-of-materials increases. Higher RAM and SSD prices also make new PC builds less attractive, even when GPU prices remain stable.

AMD's Radeon business had shown signs of life after several difficult quarters, helped by demand for its latest GPUs. Console demand may also be tested later this year as publishers and platform holders prepare for one of the busiest holiday periods in recent memory, thanks partly to the launch of GTA VI.

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Hey how about this....Maybe just maybe if software developers wrote tighter and more efficient code we wouldn't need 32 GB of ram to play top title games and run Windows.
yes agreed, I think optimisation has taken a back seat over the years, developers will have to change this attitude.
 
Well.........****..........no **** Sherlock. AMD's insight quite often amazes me. Absolutely outstanding! Go AMD...!!!
 
Self made crisis. Right now the "big three" are racing to build datacenters there's no actual market need for until AI actually starts taking off, which it hasn't.
The insane demand for more datacenters are built around "Training the AI" - not "use of AI" at the moment, which means they're churning power and demand in the -hope- that demand will increase at an explosive rate.
I use AI for work - even agents, but the market in general is slow in adopting AI to any major extent
 
Self made crisis. Right now the "big three" are racing to build datacenters there's no actual market need for until AI actually starts taking off, which it hasn't.
The insane demand for more datacenters are built around "Training the AI" - not "use of AI" at the moment, which means they're churning power and demand in the -hope- that demand will increase at an explosive rate.
I use AI for work - even agents, but the market in general is slow in adopting AI to any major extent
I use AI all the time and it definitely makes me more productive but I don't see it as a replacement for anything
 
I use AI all the time and it definitely makes me more productive but I don't see it as a replacement for anything
Absolutely. And the way most use ai - text based, isn't what will drive demand for a gazillion datacenters. It's all the stupid AI slop on tik tok, youtube etc. ..that is just trash and takes -alot- of processing power
 
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