Steam is on track to top $20 billion in revenue for the first time

Skye Jacobs

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Bottom line: Steam is on course to generate more than $20 billion in gross revenue in 2026, a first for the platform, after posting record results for September and the third quarter, according to estimates from Alinea Analytics. The gains came from a mix of new releases, established franchises and free-to-play games that keep drawing spending long after launch. With one quarter left, Valve's PC gaming platform needs roughly $3.5 billion to reach the milestone.

Steam took in an estimated $1.7 billion in September, 13% more than the previous September record, set in 2025. Its estimated third-quarter revenue reached $5.5 billion, up 12% from the same period last year.

The September result came from a familiar mix: big paid releases, durable franchises and free-to-play titles built around in-game purchases. The numbers suggest Steam no longer depends on a single kind of game sale to drive revenue.

New releases can produce a sharp burst of revenue, while games such as Counter-Strike 2 and Dota 2 keep earning money through active player communities and digital-item sales.

Through the first nine months of 2026, Steam generated an estimated $16.5 billion, compared with $14.5 billion over the same stretch of 2025. At that pace, the platform needs about $3.5 billion in the final quarter to clear $20 billion for the year.

New games played a meaningful role in September. Among Steam's 500 top-grossing titles that month, games released in 2026 accounted for about 33.6% of revenue, according to Alinea, and new intellectual property made up 20.5% of that.

That doesn't mean newer games displaced the industry's biggest brands. Established franchises, which include remakes and remasters, accounted for almost 80% of revenue among the top 500. The two figures overlap because they slice the data differently, by release year and by franchise, so a 2026 sequel counts in both. Steam's strongest performers still tend to be games with recognizable names, built-in audiences and frequent content updates.

Free-to-play games remained a major source of revenue as well. Counter-Strike 2, Apex Legends, PUBG and Dota 2 together generated almost $168 million in September, per Alinea's estimates, or nearly 10% of Steam's estimated monthly revenue.

Those games show why PC platforms can't be judged by unit sales alone. Free-to-play titles may cost nothing to download, but they can drive steady spending on cosmetic items, battle passes and other digital content. For Steam, those transactions turn a large player base into recurring revenue.

Paid games accounted for several of the month's biggest individual performances. PvP shooter Wardogs brought in an estimated $86.9 million in the roughly three weeks after it entered Early Access on September 10. Onimusha: Way of the Sword generated $30.4 million during the month, and The Blood of Dawnwalker added $26.9 million.

EA Sports FC 27 contributed another $20.7 million from Steam copies, though most of its sales were on consoles.

Wardogs' Early Access performance is notable because it shows how large a role the model now plays on Steam. Developers can release a game before it's finished, collect revenue early and use player feedback to shape updates. For multiplayer games, that can also help build a community before a full launch.

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One of the few companies where I don't mind that they're making money because they actually seem to respect their consumers (the gold standard for PC game clients that keeps getting better). And it helps that they're not a public company.

Like, I don't get how the Epic Games Store is still so bad and lacking features at this point...
 
Yeah I know how this is going to sound but how do free to play games make $168 million in one month?
cosmetics or P2W model. Years from now, everyone is gonna look back and realize how stupid they were spending money on non-tangible items that you do not own and only licensing its use......
 
Like, I don't get how the Epic Games Store is still so bad and lacking features at this point...

Because they don't give a sht. Epic gave up on their games store long time ago when they realized competing against Steam is futile. Valve has a monopoly on PC gaming platform, which I'm fine with, till someone does it better , which I sincerely doubt will happen anytime soon.
 
Valve has a monopoly on PC gaming platform ...
Not a real monopoly.
But they came first and cut a really big chunk of market for themselves.
... and are pretty good at keeping it.

And now they do a lot of work in creating their own (non Windows) platform.

... which I'm fine with, till someone does it better , which I sincerely doubt will happen anytime soon.
Some may already consider GoG as better in some ways.
 
Not a real monopoly.
But they came first and cut a really big chunk of market for themselves.
... and are pretty good at keeping it.
They are a monopoly. They have around 75% of the market, and they set prices and distribution on all the other store fronts, for which they have currently open court cases. One of the reason I don't buy from them if the game is available somewhere else.
 
It shows how successful and reasonable a company can be when it isn't beholden to the dreaded share holders and open market and is therefore run by an appropriate set of people rather than a gang of narcissists that have back-stabbed and cajoled their way to the top probably ousting the original founders in the process.
 
They are a monopoly. They have around 75% of the market, and they set prices and distribution on all the other store fronts, for which they have currently open court cases. One of the reason I don't buy from them if the game is available somewhere else.
You can buy every AAA game without touching Steam, and most smaller and indie titles can also be had through the epic store or alternative storefronts.

No, they do not have a monopoly. They have a dominant position. These are two very different things, outside of communist economies where success is punished with extreme prejudice.
 
You can buy every AAA game without touching Steam, and most smaller and indie titles can also be had through the epic store or alternative storefronts.

No, they do not have a monopoly. They have a dominant position. These are two very different things, outside of communist economies where success is punished with extreme prejudice.
No, I can't buy every AAA game without touching steam. Elden Ring, Resident Evil Remake or Monster Hunter world/rise are only on steam. Not to mention numerous AA or indie.

Yes, they are monopoly. They set the prices in all PC storefronts for all the titles. They disallow any publisher selling the games cheaper on other platforms than on steam (that's why games cost same on Epic even, if Epic has lower fees). This is exactly the reason why they are facing two court cases, and third one, the price setting between valve and ms goes to court. Two existing cases got already green-lighted and courts rejected Valves appeal to block the lawsuit.

And there is much more people who thinks the same: https://www.gamesindustry.biz/72-of-devs-believe-steam-has-a-monopoly-on-pc-games-according-to-study

It is as well described here: https://www.ftc.gov/advice-guidance...ws/single-firm-conduct/monopolization-defined
The 'Monopoly Power' has been applied to MS even if other os were on the market at that time. Valve clearly matches the same definition.
 
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