There's tons of improvements if you actually look and read specs.
Intel Killer LAN 2.5G got replaced by a much better Realtek 5G NIC.
WiFi7 instead of WiFi6.
GPU Ez-Release button which is a trend on all new boards due to massive GPUs (and that is not changing)
Better VRM cooling
Just to name a few
People not intending to upgrade will always talk crap. That is human nature. Living in denial.
That is why you listen to pro reviewers, that got the boards for free or has to return them, instead of user reviews which are biased because they spent their own hard earned money on the product.