Angry Birds developer says piracy brings in more business

By Jos · 22 replies
Jan 31, 2012
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  1. Rovio Mobile says it has learned a thing or two about piracy from the music industry -- namely, how not to deal with it. The Finnish developer behind the wildly…

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  2. ikesmasher

    ikesmasher TS Evangelist Posts: 2,952   +1,286

  3. Its true. I "pirated" it then bought it.
  4. "the proliferation of bogus Angry Birds merchandise"; indeed, they have Angry Birds toothpaste! :D
  5. ramonsterns

    ramonsterns TS Enthusiast Posts: 744   +12

  6. The fact that he sees customers as "fans" and not "customers" in the traditional sense, shows that this guy really has his head on straight. Even if the game is being pirated, the people pirating it will likely become a fan of the brand. Once they are a fan of the brand then the company is a good position to sell them other things such as merchandise. Not to mention, a person is more likely to buy your game once they are already a fan of your brand/product, not before.
  7. TorturedChaos

    TorturedChaos TechSpot Chancellor Posts: 839   +29

    I agree 100% the CEO and what RH00D said. Their CEO seems to have a good outlook on the issue of piracy, instead of such a negative approach the music producers (not even the artist themselves) have taken towards piracy.
  8. Darkshadoe

    Darkshadoe TS Guru Posts: 571   +113

    Piracy is only a wide scale problem for the media and product parasites, aka: publishers, agents, RIAA, MPAA, etc. They are the only ones losing their piece of the pie. It is not that they do not want to adapt to the new technology, They don't want their clients to adapt and realize that they do not need them. A smart developer or artist will manage their own property.
  9. Steve

    Steve TechSpot Editor Posts: 2,836   +1,955

    I think the problem with today's game developers is they are not creating a product that people are going to become a fan of. They are simply creating a sloppy game to generate some revenue by sucking in as many died hard gamers as they can. If I have purchased a lot of the games that we used for testing here at TechSpot for my own personal use I think I would have demand by money back.

    The Angry Birds series and other quality games are well worth their weight in gold and people do become fans of these games. They provide endless hours of entertainment and because people enjoy them so much they can easily justify purchasing them.
  10. me also, i downloaded 1st the torrent copy, then bought an original game on december 2011 when it was 0.99c per game.
  11. ramonsterns

    ramonsterns TS Enthusiast Posts: 744   +12

    This so ****ing much. I've been telling my friends for years that games aren't being made with customers in mind, they're mad for sucking as much money out of you until you're fed up, and they just blow me off. Just goes to show how some people don't mind the leeches stuck to their backs and assure everyone else they're supposed to be there.
  12. AmpFeare

    AmpFeare TS Rookie Posts: 26

    i dislike angry birds, but these guys are thinking the right way and good for them. keep it up
  13. Richy2k9

    Richy2k9 TS Enthusiast Posts: 515

    hello ...

    I agree with him but this doesn't work for everything. we can see games like angry birds being so addictive while being so cheap or free depending on the platform, would become such a commercial success. If Rovio would produce the merchandise, was a great move, but too bad it is not the case, angry birds are everywhere, absolutely everywhere but for sure not from Rovio & they do sell !

    way before the advent of the Internet, music industry relied on 'fans' then came the 1st copier, followed by sharing, people didn't even know they were 'pirating' thus 'hurting' the industry.

    In my part of the world, i've seen Software publishers/developers allow piracy just for the people to get used exclusively to their products, that even free legit alternatives failed & now with the proper law, most are forced into buying or face sanctions while they still don't want the free alternatives.

    we can't apply same rule to the software, movie & game industry, for the process of making one is clear and obvious, it takes time & money & the final product is way too different in a lot of ways.

    speaking only of video games, we can't compare an excellent 'angry birds' to an 'excellent diablo II' or an 'excellent skyrim' or 'grand theft auto' .... they are all of the best at their level & i'm sure the cost in producing some would be really high compared to our little birds.

    yes, the developers should see us as fan & yes the publishers should concentrate in releasing finished, less buggy softs for the fans instead in finding ways to counter piracy & in the end the legit owners are caught in the turmoil.

    but we, as fans should also understand that if we like to be paid for our job done, the big work they are doing to make us dream, has a price too & as long as we go the easy way, they too will do so.

    It starts with you & me & great ideas like angry birds, & the vision of Mister Mikael Hed is just great, sure hope some would follow & leading the way for a better business model ,,,

  14. true. after i pirated avatar (one of the most pirated movie),
    i wanted to watch the 3D version in theaters,
    and if ever they release a sequel, i know i'll be paying
    for it in the big screen.

    it's all about trust. some people don't want to spend
    their money these days on something they aren't so sure to
    be of high quality.
  15. I agree...People who pirate and never buy will at least tell others who do how much they love games. Most pirates don't tell others how to pirate...they just do it for their own enjoyment and they get to try a lot of games and even without knowing it can create more sales by telling others how much they like certain games. The more people playing your games weather pirated or legal the more sales you will generate...Create DRM and hassle people about pirating and you actually create less sales. You will always have pirates....its best to let them be and concentrate on designing a good game and sales will follow.
  16. tonylukac

    tonylukac TS Evangelist Posts: 1,366   +67

    Stealing games actually brings prosperity. Look at Nintendo with its Wii having a loss this quarter in its earnings. You can't pirate those games, but those companies that you can are making the megabucks.
  17. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,875   +1,206

    $.99 for Angry birds? what? It's free on my phone. Just checked again now. FREE. In big capital letters. Does Apple make you pay? I have an android phone.

    So.... I don't get it. What the heck are you guys talking about.
  18. it just, the music industry is too greedy
  19. Kezgao

    Kezgao TS Rookie

    There are two versions, a FREE version where you run into advertisements and a paid version that's ad-free.
  20. IF they are to stop all piracy then they will find themselves in more trouble than they are think they are now.Lets say Microsoft stops all piracy of its Windows operating system then in no time Linux will take its place. So its favorable for microsoft to keep things as it is and they really do keep the things they are.

    For music and movie industry, lets say if they stop piracy in online world then this will give tremendous increase in real world piracy. Piracy would be a good business and extremely profitable.In terms of quality users may get very bad quality of music and movie content.If they stop all forms of piracy then I assume most people will not be able to buy enough. then there is the problem of the copying of these digital contents as anyone with a comp can copy it.It is getting too much complicated. then there is radios both terrestrial and internet that can be alternative to music.
  21. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,875   +1,206

    So the company who's in the business of selling ads doesn't mind if people 'pirate' the software that they use to distribute ads? And if they steal the $.99 one, how much does that cost them? How much goes to the app store and the carrier?

    I'd like to see some numbers on paid downloads to free downloads before we really know if this company is affected. If he makes more on merchandise than he does on selling the game for a buck, then I'm sure he's in favor of people getting it any way possible. that's a pretty unique position.
  22. princeton

    princeton TS Addict Posts: 1,676

    You know those ads are there for a reason right?
  23. JudaZ

    JudaZ TS Enthusiast Posts: 284

    Actually a few years back Microsoft even said that " if you are going to pirate software, we prefer you pirate ours" ...because that guy got it as well.
    The more people that are used to work on a windows computer, and know as an example MS office..the more likely is it that companies that pay big money for legal copies of software will continue to buy Microsoft's solutions. It in the long run saves money for companies in training for new hires.

    (of course Microsoft is fighting piracy and are not boasting with this statement (i cant even find the quote anywhere now) but i think this is mostly be cause they have to .. the have stockowners to please after all. :)

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