Apple expands Product (RED) lineup, adds new ways to contribute to World AIDS Day cause

By Shawn Knight ยท 8 replies
Nov 30, 2016
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  1. Thursday is World AIDS Day, a day in which people from around the globe unite in the fight against the human immunodeficiency virus (HIV), show support for those living with HIV and remember those that have lost their lives because of it.

    Apple for the last decade has participated in Product (RED), an initiative that helps raise awareness and funds from the private sector to eradicate HIV / AIDS in Africa. Since 2006, the Cupertino-based company has contributed nearly $120 million of the total $360 million (RED) has raised to date, making them the world’s largest corporate contributor to the Global Fund.

    This year is no different as Apple is stepping up to the plate and offering a variety of ways for consumers to help join the fight.

    In addition to the current (RED) lineup that’s available year-round, Apple has added four new items to the collection: an iPhone 7 Smart Battery Case, an iPhone SE Case, a Beats Pill+ Portable Speaker and Beats Solo 3 Wireless On-Ear Headphones.

    Apple also notes that 100 percent of the proceeds from The Killers’ holiday album, Don’t Waste Your Wishes, that’s available exclusively on iTunes will go to the Global Fund. While on iTunes, shoppers in the US can pick up a free copy of The Lazarus Effect, a documentary that details the (RED) mission.

    What’s more, 20 of the top games in the App Store are offering limited-edition, custom (RED) content over the coming week.

    Participating apps include Angry Birds 2, Angry Birds POP!, Best Fiends, Best Fiends Forever, Boom Beach, Candy Crush Jelly Saga, Clash of Clans, Clash Royale, CSR2, Episode, Farm Heroes Saga, FarmVille: Tropic Escape, FIFA Mobile, Hay Day, MARVEL Contest of Champions, PewDiePie’s Tuber Simulator, Plants vs. Zombies Heroes, SimCity BuildIt, War Dragons and YAHTZEE With Buddies. All proceeds from the associated in-app purchases will also go to the Global Fund.

    From December 1 through December 7, Apple will donate $1 to (RED) for every purchase made using Apple Pay on Apple’s website, at a retail Apple Store or through the Apple Store app, up to $1 million. Furthermore, Bank of America said it will also make a donation for every Apple Pay transaction using its cards, also up to $1 million.

    Optionally, if you prefer to donate directly to (RED), you can do so through iTunes or on the (RED) website.

    On December 1, Apple will turn its iconic logo red (or feature (RED) window decals) at more than 400 of its retail locations around the world and have staff on hand to explain the various ways customers can support the cause.

    Apple is just one of many well-known companies and brands that have partnered with (RED). Others include Salesforce, Starbucks, Coca-Cola, Gap, Mophie, AOL, Google, Twitter, Belvedere Vodka and Snapchat, just to name a few.

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  2. Kunming

    Kunming TS Maniac Posts: 308   +184

    So Apple is making a profit & trying to look good, by pretending it cares about poor people with HIV, by selling products made by its poor under-paid Chinese factory workers, working in awful environments. Riiiiiiiiiiiight. In other words, using the misfortunes of other people, for its own gain. How sinister.

    I wonder if the $360 million dollars project Red has made so far, amounts to even 1% of Apples quarterly profit.
  3. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +318

    I click on the link and the first thing I see is "some unknown African village" somewhere which only serves to reinforce my prejudices that AIDS is an African problem and in no way an issue here in America among Viagra-popping elderly adults (practicing unprotected promiscuous sex) or the LGBTQ/ Down Low community.

    Suddenly no one talks about AIDS anymore - or AIDS related deaths.

    Suddenly everyone is now dying of "cancer".
  4. bmw95

    bmw95 TS Maniac Posts: 199   +164

    Sadly most companies do this :(. When you answer to shareholders, everything you do is to make them more money, either directly or indirectly.
    p51d007 likes this.
  5. p51d007

    p51d007 TS Evangelist Posts: 1,310   +651

    Like him or not, Jobs did "kind of" hold a little bit, against the shareholders, ie: products had a little higher quality, but since he's been gone, their main goal now is PROFIT. I'm not against profit, because I'm a capitalist, but I am against out and out greed.
  6. Kunming

    Kunming TS Maniac Posts: 308   +184

    That's a little contradictatory - being a capitalist, but being against greed. That's like being a Christian and being against Jesus.
  7. Bigtruckseries

    Bigtruckseries TS Evangelist Posts: 583   +318


    Capitalism isn't about "greed".

    Capitalism has lifted more people out of poverty than any other system before it: mercantilism, socialism, communism, etc.

    Capitalism is reality: supply is limited and demand drives the desire for more efficient production of supply.

    The problem is, so many of you don't know the difference between capitalism and crony capitalism that you think capitalism is bad.

    The problem is, most of you produce absolutely nothing - and don't manage your own business - so you have no idea what you're talking about beyond sound bites from Mr. Rachel Maddow.

    You can be an anti-greed capitalist.

    Henry Ford was.
    hopgop1 likes this.
  8. Kunming

    Kunming TS Maniac Posts: 308   +184

    Sure it's about greed. It creates centers of private power. You don't need cronyism, when the system itself encourages poor behavior. It doesn't encourage people themselves to decide their own fates. If you were in a worker co-op in a factory for instance, do you think those co-workers and you, would choose to move your factory to China, as a way of putting yourselves out of a job? No. But if you're the owner of the factory, then you likely will, as it's "better" for you economically. Thus a class of people is created, who have fundamentally different interests to you or I. That is, after all, one of the major issues these days: economies controlled by rich good-for-nothing bankers, investment & hedgefunds.

    Some socialism is needed. It's just that in the us, you've been brainwashed to think all socialism is bad (most of the time).

    The fact that Capitalism has momentarily made some parts of the world richer, has no bearing on the fact that it's still a system based on greed. It eats away at itself. That's why big business see fit to pollute the environment however they want, because Capitalism doesn't inherently care about what happens to the environment; it's all about profit. After all, if something happens to the local environment, the business can likely just outsource production to yet another country.

    Technically, if people work, they are producing something as well. That's why they get paid - they "produce" a form of work. Sure, not manufacturing perhaps, but that's not all that counts.

    Also, supply is often encouraged to be limited, in order to create scarcity. Such that the price will go up. Again, greed. Just look at diamonds.

    I've never heard of Mr. Rachel Maddow, so. .
  9. wizardB

    wizardB TS Booster Posts: 121   +23

    Built by slaves so the turd in command can find his buddies a cure....sound like a great marketing idea.

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