Apple is exploring the idea of allowing custom browser and email default apps in iOS 14

nanoguy

TS Addict
Staff member

According to a Bloomberg report, Apple is looking into changing policy surrounding iOS apps to quell antitrust concerns of US lawmakers. In a hearing with a House of Representatives antitrust panel last year, the iPhone maker was told that it provides an unfair advantage to 30-plus homegrown apps by forcing them to be the default options for browsing, email, maps, and music.

While you can install a third party app of your choice on these categories, the upcoming iOS 14 update might allow you to configure them as the system default. By doing this, Apple can save itself some flak from developers who routinely claim they're unable to compete otherwise.

Furthermore, the Cupertino giant is considering the idea of loosening the restrictions imposed on third-party streaming services that distribute their apps on the App Store.

This would come in response to the likes of Spotify who have been openly critical about the 30 percent cut that Apple takes from subscriptions made through the App Store, which is arguably unfair considering Apple Music doesn't suffer from that disadvantage.

There is also talk inside the company about whether Apple should allow third-party music services to become the default for Siri, as well as enable their use with HomePod. However, there's one app that's notably absent in the report, and that is iMessage, which is one of the company's most guarded ecosystem advantages.

Apple's main argument for the way it enforces default apps in iOS is to give users a great vanilla experience, and most of its users are probably fine with those options. However, letting people that want to use third-party alternatives do so would be beneficial for power users, as well as people who consider these limitation a deal-breaker when they're looking into buying an Apple device.

Whatever the reasoning behind the change, this might also prevent the expense of future legal action against the company on the grounds of anticompetitive practices, and accusations of using iOS to advertise and the App Store to push its own apps onto a loyal customer base.

On a related note, earlier this month, Apple made its users a lot happier by enabling universal purchases for macOS, iOS, iPadOS, and tvOS apps.

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Plutoisaplanet

TS Maniac
I like the default options for mail and browser and probably stick with them, but I'd also like for Apple to open this up to other app makers.
 

trparky

TS Evangelist
Choices, options, FREEDOM?!

iOS must be getting desperate.
It's funny how Apple is choosing to embrace choice and freedom while if you look at Android it's getting more iOS-like with more lockdowns and other such stuff. I've been in a few Android communities where people don't like the direction that Android is going.
 

Hexic

TS Evangelist
TechSpot Elite
It's funny how Apple is choosing to embrace choice and freedom while if you look at Android it's getting more iOS-like with more lockdowns and other such stuff. I've been in a few Android communities where people don't like the direction that Android is going.
I would partially agree that some settings for Android are becoming more difficult to find (and it’s been very slowly creeping that way for awhile), but I would also say that iOS has been very, very much imitating Android features & availability instead.

It’s great to see that users are given more options, but iOS is still unnecessarily locked down, for even general system setting configs comparatively. They’re consistent, that’s for sure. Very, very consistent...
 

jobeard

TS Ambassador
Hmm; not much of an issue as we use Thunderbird as our Email Client -- have done so for years.