Apple looking to undercut Netflix in India with a $1.40 per month subscription

nanoguy

TS Addict
Staff member

One of the highlights of the recent iPhone 11 event was the announcement of Apple Arcade and TV Plus. The company took everyone by surprise with the two subscription services that each cost only $4.99 and could potentially disrupt the global streaming market.

It turns out Apple wants to undercut its competitors in India as well, by offering TV Plus for 99 rupees -- which is roughly equivalent to $1.40 -- per month. Bloomberg says this will include thousands of movies that users can buy or rent when the service goes live on November 1. The $1.40 price is cheaper than Amazon and Netflix offers in the country, even as the two are trying their best to capture the developing market.

There are an estimated 500 million Indians who are connected to the Internet, but those who use Apple devices are still on the minority. The company has been trying to make its products more affordable by assembling them locally, so maybe they'll be able to woo more people to buy them by adding value with affordable access to content subscriptions.

Back in July, Netflix launched a mobile-only streaming plan for India that's priced at 199 rupees or $2.80 per month. Amazon offers an even sweeter deal with its Prime Video service at 129 rupees or $1.80 per month, but even that is a far cry from local streaming services, which Bloomberg says can cost as little as 29 rupees or 40 cents per month.

Currently iPhones account for a mere 1.6% share of all phones in India, and Apple will have to add some Indian originals to make TV Plus a more attractive option. As noted by LiveMint, Netflix and Amazon have already invested in local talent to create original shows, and Disney+ subsidiary Hotstar is working on dubbing content and adding subtitles in Indian languages.

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Kashim

TS Addict
Apple's overpriced junk is not going to fly in India. This nonsense about selling phones and streaming services cheaper won't work because it still costs 3+ months worth of salary (yes, they make far less over there than their ***** American counterparts) for most people there to buy an iPhone. As for the streaming service undercutting Netflix, that's ridiculous too. They have a FRACTION of the content that Netflix has, so it goes to reason the price should be a fraction too (actually far less than their bargain price).
 

VitalyT

Russ-Puss
Because Bollywood is struggling with the demand, and 10 new movie releases a day doesn't cut it anymore.
 

Uncle Al

TS Evangelist
I think the one key factor they continue to overlook is the local channel option. Streaming movies are nice but until you bundle the package with the local stuff (don't forget Public Television) a lot of people are just not willing to change, no matter low low the price. The survey I read also notes that while digital reception appears to be the obvious solution, there are just a lot of people that cannot receive it or it is so poor they aren't willing to spend a lot of effort on it.
The key to success is obviously giving the customer what they want at a reasonable price. Not a lot of mental exercise to that one; they just need to be less greedy!
 

Skjorn

TS Guru
So you can subscribe to something to buy or rent something? Wtf is that?
When fewer and fewer people buy or subscribe to something, all the sudden those prices drop to meet demand.
The most basic of economics 101 statement.

I thought EVERYONE was holding their breath for the Apple event but it looks like the Indians who assemble them could care less.
 
So you can subscribe to something to buy or rent something? Wtf is that?

The most basic of economics 101 statement.

I thought EVERYONE was holding their breath for the Apple event but it looks like the Indians who assemble them could care less.

YES - everyone held their breath for the apple event.

The new iPad and Apple Watch are going to sell and continue to outsell the android devices which promised to offer more than their apple counterparts but fizzled out like bad farts.

iPhone was the only real let down, but even those will sell - although not as in large numbers as iPhone 6/Plus and 7.

iPhone 11 will easily outsell the XR.

It's the Pro Max that was the let down and only because it didn't offer 1TB storage. Otherwise, it's just another XS MAX with one more camera. But they're still gonna sell.