Apple reportedly considering rugged Apple Watch for outdoor enthusiasts

Shawn Knight

Posts: 13,062   +130
Staff member
The big picture: Apple is reportedly considering building a rugged version of its popular Apple Watch for outdoor enthusiasts. The company has done an admirable job of catering to fitness buffs and athletes in general with its existing Watch products, but a sturdier variant could appeal to those that really like to ramp up the intensity of their activities.

Sources familiar with the matter told Bloomberg that executives have discussed the possibility of launching a hardened Watch variant later this year or in 2022 at the earliest. And it’s not the first time the idea has been considered.

Back in 2015, Apple reportedly contemplated launching an Apple Watch aimed specifically at extreme sports athletes.

The proposed Apple Watch would have the same functionality as existing models, albeit with extra impact resistance, similar to Casio’s G-Shock line. The roadmap to extra protection would likely involve adding a rubberized exterior to the metal chassis.

Since its debut in 2015, the Apple Watch has quietly become one of the company’s most important products. According to Counterproint, Apple controlled 40 percent of global smartwatch shipments in Q4 and during its most recent fiscal year, the category that includes the Apple Watch generated more than $30 billion in sales.

Apple typically unveils updated Watch models in September, so that could be the earliest that we hear about a new variant.

Images courtesy Kanut Photo, Anicka S

Permalink to story.

 

bviktor

Posts: 374   +664
The Watch is perfectly fine for sports as it is. I've done like 300km hiking and 1000km running just in 2020 with no issues.

What I need from Apple is sports-oriented on/over-ear headphones.
 

mbk34

Posts: 151   +87
The Watch is perfectly fine for sports as it is. I've done like 300km hiking and 1000km running just in 2020 with no issues.

What I need from Apple is sports-oriented on/over-ear headphones.
What you need is a car ;)
 

Shadowboxer

Posts: 1,436   +1,039
Id like it to be able to scuba dive and measure pressure so I can use it as a dive computer. But yeah thats not going to happen. I will continue to use my Shearwater. Which if you like tech is a remarkable wearable.

Still, id buy a more rugged one. As long as it didnt look anything like a G-Shock. those watches are horrible.
 

Mr Majestyk

Posts: 673   +582
Have they considered getting a new designer, these are the fugliest watches on the market. Can't believe anyone buys them.
 

Robertrogue

Posts: 108   +67
If they need a test subject, I am the guy. I have purchased three of the Apple Watches, v2 and two v3, none held up to my activities for a full year. One didn't make it three months, (v2). Apple just says, "sorry but you will need to purchase another one". Even with the purchased warranty coverage and replacement, after the fees it is only $100 bucks shy of full retail to replace. So I now use the old style, it just tells me the time. (classic analog time piece)