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Apple to launch $799 MacBook Air in Q3 2012 to rival Ultrabooks?

By Shawn Knight ยท 14 replies
May 8, 2012
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  1. Apple could be planning to release a $799 MacBook Air that would be designed to combat new Ultrabooks launching in the coming months. The price is $200 cheaper than the...

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  2. SNGX1275

    SNGX1275 TS Forces Special Posts: 10,729   +409

    They have a lot better specs than netbooks, but 'for school' I think you better at least have a separate monitor (kb and mouse would be nice too). I don't think the 1366 by 768 resolution is very good for Excel, which is a pretty commonly used program in the science and engineering disciplines.
  3. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    "If Apple can simply slash the price of the current Air rather than release a new, stripped-down version then they stand an even better chance of steering potential customers away from Intel?s offering."

    That pretty much runs counter to Apple's core values. No, they will keep their profit margin, which means that the production cost, as low as it is, has to go down further. So that means cheaper components, as labor and transport costs are as low as they're going to be.

    I hope Apple hasn't started thinking that people buy their products as a good value, rather than as an item of conspicuous consumption.

    Keep the prices where they are, and keep people buying the Apple logo...you start doing anything else Apple, and you're going to be revisiting the 1990s.
  4. ElShotte

    ElShotte TS Booster Posts: 163

    Yeah. I thought about getting an Ultrabook for a while. Now I do like the way they look, and I wish some manufacturers used design aspects from Ultrabooks on full-sized laptops. The 2 things that throw me off is screen size and resolution. Everything else would be fine for me to work on (Web Design and Development), apart from occasionally opening up Photoshop for some light graphics, I don't need that much horsepower, but the low size and resolution of the screen kill it for me. I hate scrolling when I'm writing code, and in Photoshop, I'm usually at a high zoom level so I can do pixel-perfect graphics. Now, yeah, I could attach a keyboard and mouse to it, and hook it up to an external monitor, but in that case, I might as well get a desktop, which on it's own breaks the purpose of me getting one as a "portable workstation", and it's not like I need a 20" screen, but a 15.4" with 1680x1050 resolution is perfect for me to work on.
  5. ElShotte

    ElShotte TS Booster Posts: 163

    Also, it's hard for me to see a reason why anyone would want to pony up the same amount of money (if not more) for an Ultrabook when all they're really good for is checking your e-mail and FaceBook or just general web browsing.
  6. mario

    mario Ex-TS Developer Posts: 399   +17

    Apple doesn't need a price-drop as a response to Ultrabook alternatives, the media started to say the same thing about an iPad price-drop in response to the Kindle Fire, Apple never dropped the price and iPad sales are still through the roof.

    If anything, Intel's Ultrabook push was a response to the Air's success in the market and from Apple's quarterly reports the Air is selling just fine.
  7. Raswan

    Raswan TS Enthusiast Posts: 279

    100% agreed. At the same time, Intel is spending an asston of money subsidizing and marketing ultrabooks, and if anyone has the pile of cash to try and put the hurt on intel, it's Apple. They've shown their certainly not above spending a little money just to be spiteful.
  8. slh28

    slh28 TechSpot Paladin Posts: 1,706   +172

    Hmm not sure I can see this happening, Apple never cut prices on their old laptops/Macs, they just refresh them with better specs at the same price point. Also $799 is in the iPad pricing range.
  9. Julio Franco

    Julio Franco TechSpot Editor Posts: 7,413   +809

    Nope, not happening.
  10. too many suckers to lower the prices !
  11. SNGX1275

    SNGX1275 TS Forces Special Posts: 10,729   +409

    Doesn't seem like a real good idea though. Apple uses Intel's chips in their laptops and desktops. Apple and Intel get along pretty well, Apple has gotten new chips for their laptops before the rest of the industry. I don't think Apple wants to put any hurt on Intel.
  12. bexwhitt

    bexwhitt TS Guru Posts: 322   +62

    it goes against Apples rip people for every cent policy, so won't happen
  13. anyone who thinks people buy something just because it has an apple logo on it just plain silly and must be a child. No one cares about what label is on it as long as it does what you want it to do and the apple label does infact do just that. I have an old iphone 3gs. Can I go buy a new Iphone4s? Easily. Will I? No. Why? Becasue the 3gs does what I need it to do and it does it perfectly.

    PS. Stop being stupid and think people buy Apple just because its Apple. Its just some of their stuff is just simply great stuff.
  14. Why would Apple drop the price on any of the MacBook Air models when Intel has so far utterly failed to coax any PC maker to release an Ultrabook that even comes close in specs or quality, let alone both.

    Once a PC maker actually releases an Ultrabook that isn't some bean-counter's sad joke on all the Windows users out there that want a useable ultraportable, then there might be a reason for Apple to cut their price. Except they won't.
  15. gwailo247

    gwailo247 TechSpot Chancellor Posts: 2,010   +18

    One day you will come to the startling realization that other people in the world don't think like you do. Looking at your writings, that day may never come.

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