Blizzard is retiring the Battle.net name after 20 years

Shawn Knight

Posts: 12,677   +124
Staff member

Blizzard Entertainment launched Diablo in late 1996, a groundbreaking action role-playing hack and slash game that’s gone on to become one of its most beloved franchises. Alongside Diablo came Battle.net, a primitive companion app that facilitated player communication and multiplayer gameplay.

Now, two decades later, Blizzard is bidding adieu to the Battle.net name.

The developer and publisher on Wednesday said that when it created Battle.net, the idea of including a tailored online gaming service together with your game was more of a novel approach. As such, they put a lot of focus on explaining what the service was and how it worked.

Over time, however, they’ve seen some occasional confusion and inefficiencies related to having two separate identities – Blizzard and Battle.net – under which everything falls. Considering the fact that built-in multiplayer support is a well-understood concept and normal expectation these days, Blizzard said there isn’t much of a need to maintain a separate identity for its networking technology.

That said, Blizzard will be transitioning away from the Battle.net name for its gaming service and the functionality associated with it. The process will take place gradually over the next several months although Blizzard notes that the underlying technology will continue to serve as the “central nervous system” for its games.

From the gamers’ point of view, products that used to be labeled Battle.net will soon use the Blizzard name instead (recent examples include Blizzard Streaming and Blizzard Voice).

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psycros

Posts: 3,227   +3,469
Battle.net is such an iconic brand why would they want to do this?
Well, they never invited anyone else to use their network so its really always been "Blizznet" if we're honest. What I dont understand is why Activision didn't allow all their developers to use it as a Steam alternative.
 

Hexic

Posts: 800   +859
TechSpot Elite
Battle.net is such an iconic brand why would they want to do this?
Well, they never invited anyone else to use their network so its really always been "Blizznet" if we're honest.
In retrospect, that was (still is) one of the coolest things to me about it. They were one of the first players out there, Bnet WAS the first integrated service into games, and they were so successful that they never needed anyone else.

That's a beautiful thing to see. In the mid and late 2000's, Bnet reportedly had more concurrent users than Xbox Live or Steam - with 3 modern games, and 5 more or so ancient ones in their library. Compared to the thousands of games on the other respective platforms? That's impressive.
 

amstech

Posts: 2,643   +1,805
I don't play any Blizzard games anymore but I never cared for the whole 'Battle' escapade.