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Blizzard is retiring the Battle.net name after 20 years

By Shawn Knight ยท 9 replies
Sep 21, 2016
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  1. Blizzard Entertainment launched Diablo in late 1996, a groundbreaking action role-playing hack and slash game that’s gone on to become one of its most beloved franchises. Alongside Diablo came Battle.net, a primitive companion app that facilitated player communication and multiplayer gameplay.

    Now, two decades later, Blizzard is bidding adieu to the Battle.net name.

    The developer and publisher on Wednesday said that when it created Battle.net, the idea of including a tailored online gaming service together with your game was more of a novel approach. As such, they put a lot of focus on explaining what the service was and how it worked.

    Over time, however, they’ve seen some occasional confusion and inefficiencies related to having two separate identities – Blizzard and Battle.net – under which everything falls. Considering the fact that built-in multiplayer support is a well-understood concept and normal expectation these days, Blizzard said there isn’t much of a need to maintain a separate identity for its networking technology.

    That said, Blizzard will be transitioning away from the Battle.net name for its gaming service and the functionality associated with it. The process will take place gradually over the next several months although Blizzard notes that the underlying technology will continue to serve as the “central nervous system” for its games.

    From the gamers’ point of view, products that used to be labeled Battle.net will soon use the Blizzard name instead (recent examples include Blizzard Streaming and Blizzard Voice).

    Permalink to story.

  2. Bao Nguyen

    Bao Nguyen TS Booster Posts: 45   +32

    Battle.net is such an iconic brand why would they want to do this?
  3. psycros

    psycros TS Evangelist Posts: 1,685   +1,081

    Well, they never invited anyone else to use their network so its really always been "Blizznet" if we're honest. What I dont understand is why Activision didn't allow all their developers to use it as a Steam alternative.
  4. davislane1

    davislane1 Inquisitor Posts: 4,503   +3,500

    wastedkill likes this.
  5. gingerbill

    gingerbill TS Addict Posts: 233   +59

    What a waste of time . Someone who had nothing to do made this change to make it look like they were busy doing something.
  6. Hexic

    Hexic TS Maniac Posts: 310   +151

    In retrospect, that was (still is) one of the coolest things to me about it. They were one of the first players out there, Bnet WAS the first integrated service into games, and they were so successful that they never needed anyone else.

    That's a beautiful thing to see. In the mid and late 2000's, Bnet reportedly had more concurrent users than Xbox Live or Steam - with 3 modern games, and 5 more or so ancient ones in their library. Compared to the thousands of games on the other respective platforms? That's impressive.
    gingerbill and wastedkill like this.
  7. I think it's because Legion is doing so well...
  8. MilwaukeeMike

    MilwaukeeMike TS Evangelist Posts: 2,840   +1,184

    I assume you mean because some other company is willing to pay for the URL 'Battle.net'. Rebranding everything is probably pretty expensive - and it seems unnecessary. Maybe they're having trouble getting new gamers in because it's too confusing?
  9. amstech

    amstech IT Overlord Posts: 1,712   +874

    I don't play any Blizzard games anymore but I never cared for the whole 'Battle' escapade.
  10. Jyrkz

    Jyrkz TS Enthusiast Posts: 31   +15

    Rip bnet, the Golden days

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